All FAQs

Getting Started

What implementation looks like, and how the platform is priced.

4 questions answered

Is Lead Router a lead generation platform?

No. You or your partners supply the leads. Lead Router checks each lead, chooses buyers under your rules, sends it, and tracks the sale. It does not buy ads or generate demand for you.

Is this a lead management platform or a CRM?

Lead Router manages each lead from intake through delivery, reported outcome, and payment. Buyers can keep their own CRM or dialer and send outcomes back through the API or a webhook. Lead Router does not replace those tools.

Related: Integrations

How long does implementation take?

Set up sources, offers, contracts, lead fields, and outcome codes in the platform. The AI assistant can help with supported steps. The time needed depends on your setup and how soon your buyers and partners can test their connections.

Related: Onboarding Wizard

How is pricing structured?

You pay a monthly plan fee that includes usage credits. Extra use draws from your credit balance. The pricing page lists lead, call, and other service rates, plus any volume discounts.

See pricing

Still have a question?

Pricing is one monthly plan plus published usage rates. Use the setup tools and guides. Some buyer connections need custom field mapping or API work.