LeadConduit (ActiveProspect) is a lead validation pipe built around TrustedForm. Lead Router is the full stack: validation, routing, calls, and messaging on one platform. If you need more than filtering leads before they hit a CRM, you need a platform, not a pipe.
Lead Router
Lead validation, ping-post auction, contract-based filters, native call tracking, and email/SMS in one system. SOC 2 Type II in progress, HIPAA-ready architecture, AES-256-GCM encryption at rest. One platform, one bill, one compliance posture across every channel.
LeadConduit
LeadConduit by ActiveProspect is the market standard for TrustedForm, a signed-consent certificate service. Strong lead validation via Flow and TCPA-compliance positioning. Focused on form-lead filtering. No native call tracking, no messaging, basic distribution only.
TL;DR
Four things that matter most when you're deciding between these two platforms.
Lead Router
Lead Router has an AI agent that configures campaigns, monitors delivery health, forecasts volume, and alerts you to anomalies. LeadConduit gives you Flow rules and expects you to write and tune them yourself.
LeadConduit
LeadConduit has no AI agent layer. Flow is powerful but static - you author every rule, monitor every buyer endpoint, and hand-tune filter thresholds.
Lead Router
One platform. Validation, routing, call tracking, and messaging are native - not modules bolted on. Cross-channel audit log. One bill, one compliance posture.
LeadConduit
LeadConduit focuses on validation and rule-based distribution to CRMs and downstream systems. It doesn't cover calls, SMS, or email natively, and doesn't offer advanced auction modes (hybrid Sell-to-N) or atomic cap enforcement.
Lead Router
SOC 2 Type II in progress. HIPAA-ready architecture, AES-256-GCM encryption, platform-enforced compliance floors, and 2FA/Passkey in the product.
LeadConduit
SOC 2 Type II certified. Native TrustedForm certificate issuance - this is the strongest part of LeadConduit. HIPAA status not publicly documented.
Lead Router
Usage-based on lead volume. Validation, routing, calls, messaging all included. No per-filter metering, no per-event fees, no tier unlocks.
LeadConduit
Per-lead usage pricing with separate metering for filter API calls, TrustedForm certificates, and third-party validation services. Costs climb with the number of filters per lead.
The Verdict
Both products are credible in compliance. The right choice depends on whether TrustedForm certificates are a hard buyer requirement and whether you need calls and messaging in the same platform.
LeadConduit is the right choice if your buyers require TrustedForm. TrustedForm is an industry-standard signed-consent certificate solution and ActiveProspect is the operator of that service. If a buyer contract says "TrustedForm certificate required," LeadConduit is the straight path. Lead validation, rule-based Flow processing, and the ActiveProspect compliance ecosystem around it are mature.
Lead Router wins when scope matters more than TrustedForm. Full routing engine (waterfall, ping-post, hybrid), buyer contracts with atomic caps, call tracking with RTB and IVR, native email/SMS, and unified compliance reporting across every channel. SOC 2 Type II is in progress, HIPAA-ready architecture is built in, and consent is captured at intake with timestamp, IP, and user agent. What Lead Router does not do: issue TrustedForm certificates.
Put plainly: if TrustedForm is a hard requirement, LeadConduit (or a TrustedForm integration alongside Lead Router) is the right fit. If you run form leads plus calls plus messaging and want one system covering all three with real distribution logic, Lead Router is the shorter path.
Why This Matters
LeadConduit is a filter pipe. You author every Flow rule, monitor every buyer endpoint, and hand-tune thresholds. Lead Router ships with an AI agent that does the operational work for you.
The AI agent walks you through campaign, offer, and contract setup conversationally - asking for the details it needs, then writing the config. Posting spec auto-ingest is a separate API-only feature. LeadConduit Flow is hand-authored.
Continuous health checks on every buyer endpoint. Latency spikes, error rate changes, and acceptance drops get flagged before they cost you money. LeadConduit gives you a dashboard to watch yourself.
The agent watches conversion patterns and suggests routing adjustments. Price floors, cap allocation, distribution weights - tuned automatically. LeadConduit filters what you configured; it does not tune itself.
Volume predictions by vertical, partner, and time window. Know what is coming before your buyers ask. Not available in LeadConduit.
Anomaly detection across every metric. Revenue drops, quality shifts, delivery failures - you get notified the moment something changes, not when you check a dashboard.
330+ API routes with full OpenAPI spec. Any AI agent or automation tool can read, configure, and optimize your entire routing setup programmatically. LeadConduit has an API but no publicly documented OpenAPI spec.
LeadConduit Flow is a rules engine. It is not an AI that configures and runs your platform for you.
Feature Comparison
Every major capability, evaluated honestly. Filter by category or scroll the full table.
Last verified: 2026-04-21. LeadConduit facts based on publicly available documentation on activeprospect.com. Where a capability was not publicly documented, we say so instead of guessing.
| Feature | Lead Router | LeadConduit |
|---|---|---|
| AI & Automation | ||
| AI Alerts (anomaly detection) | ||
| AI Delivery Health Monitoring | ||
| AI Campaign Optimization | ||
| AI Forecasting | ||
| AI Agent (setup, configure, optimize)Lead Router only | Partial | |
| AI Call Agents (voice) | ||
| AI Agent for Admin, Buyer, Partner Workflows | ||
| Full API Control for AI-Assisted Operations | Partial | |
| Lead Validation & Filters | ||
| Email Deliverability Check | ||
| Phone Number Validation | ||
| Address Verification | ||
| Duplicate Detection | ||
| Custom Validation Rules (Flow) | ||
| Third-Party Data Enrichment | ||
| Rule-Based Lead Scrubbing | ||
| Per-Filter Usage FeesLead Router advantage | Partial | |
| Pre-Distribution Lead Enhancement | ||
| Fraud Detection (Velocity, IP, Pattern) | ||
| Lead Distribution | ||
| Ping Tree | Partial | |
| Ping Post Auction | ||
| Price-Based Distribution | Partial | |
| Priority Routing | Partial | |
| Weight-Based Allocation | ||
| Round Robin | ||
| Hybrid Distribution (Sell to N)Lead Router only | ||
| DQ Contracts (Fallback Routing)Lead Router only | ||
| Deliver-First PipelineLead Router only | ||
| Atomic Cap EnforcementLead Router only | ||
| Waterfall Routing | ||
| Buyer Contract System (filters, caps, pricing) | Partial | |
| Custom Vertical Fields | ||
| Consent & TrustedForm | ||
| Consent Timestamping | ||
| Consent Capture (IP, user agent) | ||
| TrustedForm Certificate IssuanceLeadConduit only | ||
| TrustedForm Certificate RetentionLeadConduit only | ||
| TrustedForm Certificate Integration (via API) | Via API | |
| Opt-Out / DNC List Enforcement | ||
| Consent Audit Log | ||
| Call Tracking | ||
| Inbound Call Tracking | ||
| IVR Builder | ||
| Automatic Call Distribution | ||
| Multi-Provider Support (Telnyx, Twilio, Bandwidth) | ||
| Ping Tree for Calls (RTB) | ||
| Dynamic Number Insertion (DNI) | Planned | |
| Call Recording | ||
| Call Caps (concurrency, hourly, daily) | ||
| Email & SMS | ||
| Native Email Marketing | ||
| Native SMS | ||
| Email Flows (automated sequences) | ||
| SMS Flows (automated sequences) | ||
| Suppression Lists | Partial | |
| ESP Integrations (SendGrid, Mailgun) | ||
| Template Management | ||
| Deliverability Tracking | ||
| Compliance & Security | ||
| SOC 2 Type II | In Progress | |
| HIPAA Compliant Architecture | In Progress | Not publicly documented |
| BAA Available | On request | Not publicly documented |
| Platform-Enforced Compliance FloorsLead Router only | ||
| PII Redaction (Per-User, Per-Field) | Not publicly documented | |
| TCPA-aware Intake | ||
| GDPR / CCPA DSR Handling | Not publicly documented | |
| Audit Log (cross-channel) | Partial | |
| Encryption at Rest (AES-256-GCM) | Not publicly documented | |
| Fraud Prevention | ||
| Platform & Architecture | ||
| Multi-Tenant Isolation | Partial | |
| Full OpenAPI (330+ Routes) | Partial | |
| Webhook System (3 Scopes) | ||
| Self-Service Signup | ||
| Partner Self-Service Portal | Not publicly documented | |
| Buyer Self-Service Portal | Not publicly documented | |
| Unified People HubLead Router only | ||
| AI Assistant (30 Tools)Lead Router only | ||
| Passkey / WebAuthn | ||
| Google OAuth Login | Not publicly documented | |
| Two-Factor Authentication (2FA) | Not publicly documented | |
| Role-Based Access | ||
| Analytics & Reporting | ||
| Real-Time Dashboards | ||
| Lead Analytics | ||
| Call Analytics | ||
| Messaging Analytics | ||
| Custom Report Builder | Partial | |
| CSV Export | ||
| Cross-Channel AttributionLead Router only | ||
| Partner/Buyer P&L Views | Partial | |
| Revenue Operations | ||
| Multi-Revenue / Payout Model | Partial | |
| Separate CPL/CPA FinancialsLead Router only | ||
| SKU Builder (sell packages to buyers) | ||
| Free Trial / Free Leads / Bonus Leads | ||
| Subscription Billing | ||
| Lead Bundles | ||
| CPA Tracking | ||
| CPA Lookback RPL (auction price boost)Lead Router only | ||
| Partner Payout Reconciliation | Partial | |
| Integrations | ||
| CRM (Salesforce, HubSpot) | ||
| Ad Platforms (Google, Meta) | Partial | |
| Payment (Stripe) | Not publicly documented | |
| Fraud (TrustedForm, Jornaya) | ||
| Email (SendGrid, Mailgun) | Not publicly documented | |
| Call Providers (Telnyx, Twilio, Bandwidth) | ||
| Zapier | ||
| Webhooks (inbound and outbound) | ||
Platform vs Pipe
A lead business needs six things to run end-to-end. LeadConduit + TrustedForm covers one of them well (validation + consent certificates). Lead Router covers all six.
Lead Validation & Filters
Email/phone/address checks, custom rules, enrichment
LeadConduit
Strong. This is LeadConduit's home turf - Flow is built for this.
Lead Router
Built-in with the same feature set, no per-filter metering.
TrustedForm Certificates
Issuing and retaining signed-consent artifacts
LeadConduit
Native. ActiveProspect owns TrustedForm.
Lead Router
Not native. Integrate TrustedForm at the form layer if required.
Lead Routing & Distribution
Waterfall, ping-post, hybrid, caps, buyer contracts
LeadConduit
Basic rule-based distribution; hybrid Sell-to-N, DQ contracts, and atomic caps not available.
Lead Router
Full routing engine: exclusive / multisell / hybrid, atomic caps, DQ contracts, deliver-first.
Call Tracking & Routing
Inbound calls, IVR, RTB ping trees, recording
LeadConduit
Not covered. LeadConduit is form-only.
Lead Router
Native. Multi-provider (Telnyx, Twilio, Bandwidth), IVR, RTB, recording, caps.
Email & SMS Messaging
Transactional + nurture flows across channels
LeadConduit
Not covered. Bring a separate ESP and SMS vendor.
Lead Router
Native. Flows, templates, suppression, deliverability tracking in one platform.
Revenue Operations
CPL/CPA tracking, payouts, reconciliation, billing
LeadConduit
Minimal. Usage reporting only - not a full revenue system.
Lead Router
Native. Separate CPL/CPA columns, SKU builder, lookback RPL, Stripe billing.
Why the distinction matters
LeadConduit is excellent at what it does: validating form leads and attaching TrustedForm certificates before they hit a downstream system. But if your operation extends to phone leads, nurture SMS, multi-buyer waterfalls with caps, or revenue reconciliation, LeadConduit is one piece of a 3-5 vendor stack. Lead Router replaces four of those vendors with one platform - and sits alongside TrustedForm if you need it.
TrustedForm, Honestly
We are not going to pretend Lead Router does something it does not. Here is the real shape of the TrustedForm question.
What LeadConduit does
LeadConduit is the native home of TrustedForm. ActiveProspect operates the TrustedForm service, which captures a signed-consent certificate at the moment a consumer submits a web form. The certificate is retained by ActiveProspect and can be retrieved during a dispute.
If your buyer contract reads "each lead must include a valid TrustedForm certificate," LeadConduit is the most direct way to deliver that. The certificate is the product of the whole ActiveProspect stack working together.
What Lead Router does
Lead Router captures consent evidence at intake: timestamp, IP address, user agent, opt-in language, and form context. This is stored with the lead and surfaced in the audit log. It is real consent evidence, but it is not a TrustedForm certificate.
If your buyers accept consent evidence without requiring a TrustedForm certificate specifically, Lead Router covers you. If TrustedForm is mandatory, pairing Lead Router with a TrustedForm integration at the form layer is the right shape. We do not resell TrustedForm.
Bottom line: TrustedForm is a feature of ActiveProspect, not a generic industry standard we can clone. If your buyers ask for TrustedForm by name, buy TrustedForm. If they accept general consent evidence, Lead Router does that and a lot more.
Only on Lead Router
Not features in progress. Capabilities that do not exist in the LeadConduit product because LeadConduit is a validation pipe, not a platform.
Waterfall, ping-post, hybrid (Sell to N), weight-based, and round robin - all in one engine. LeadConduit Flow does rule-based distribution with round-robin, weighted, and ping-post bidding. Hybrid Sell-to-N mode, DQ contracts, and atomic cap enforcement are not part of their distribution engine.
Daily, weekly, and monthly caps per buyer contract - enforced atomically. Two leads arrive at 49/50 cap? Only one passes. LeadConduit does not have a contract system or atomic cap enforcement.
Separate CPL and CPA tracking in 9 dedicated columns. Lead bundles, SKU builder, subscription billing, CPA lookback RPL. LeadConduit reports lead counts; it is not a revenue system.
Inbound calls, IVR, RTB ping trees, multi-provider support (Telnyx, Twilio, Bandwidth), recording, concurrency caps. LeadConduit is form-only. Phone leads require a separate vendor.
AI voice agents that qualify inbound callers before they hit a buyer. On the Lead Router roadmap. Not in LeadConduit at all - calls are outside their product scope.
Lead Router bills on lead volume. Validation, calls, messaging, routing all bundled. LeadConduit meters filter API calls, TrustedForm certificates, and third-party validation services separately.
License Lead Router to multiple agencies with full tenant isolation, per-tenant branding, and user-level org switching. LeadConduit has partial multi-tenancy; cross-org workflows are not the focus.
Pricing Comparison
Both platforms use enterprise-quoted pricing. The difference is scope: LeadConduit bills for lead validation (plus per-filter, per-certificate add-ons). Lead Router bills for validation, routing, calls, and messaging in one model.
Pricing accurate as of 2026-04-21. Both vendors quote enterprise pricing on request. Verify current pricing on each vendor site before buying.
LeadConduit
Enterprise-quoted
Usage-based on lead volume plus per-event add-ons
How it bills
Custom pricing on request; public plan rates not documented
Per-lead usage fees typical in industry pricing structures
TrustedForm certificate usage billed as a separate product
Per-filter API call fees (email, phone, address, enrichment)
Covers form-lead validation and basic distribution only
Call tracking, SMS, email: bring other vendors
Stack to cover a full operation:
LeadConduit + call-tracking vendor + ESP + SMS vendor
Lead Router
Usage-based, one bill
Validation, routing, calls, and messaging bundled
All features included at every tier
Validation (email, phone, address) bundled - not metered per-filter
Form leads, calls, and messaging on one invoice
Free trial to validate your setup before committing
Pay for volume, not for channels or per-validation fees
TrustedForm remains a separate ActiveProspect line item if you need it
What this means in practice:
If your operation mixes form leads with calls or messaging, consolidating onto Lead Router usually lowers total cost versus stacking LeadConduit plus a separate call-tracking vendor plus a messaging tool. If TrustedForm is mandatory, keep that workflow with LeadConduit.
Decision Guide
Both platforms are credible. Pick the one that matches your compliance posture and channel mix.
Consider LeadConduit if
Your buyers require TrustedForm certificates
If a buyer contract names TrustedForm specifically, LeadConduit is the native path. ActiveProspect operates the TrustedForm service and its platform is built around that artifact.
You live entirely in form-lead filtering
No calls, no SMS, no email. Pure web-form intake with validation and rule-based distribution to buyers. LeadConduit Flow is solid for that pattern.
You want ActiveProspect ecosystem integrations
If your stack already pairs with other ActiveProspect products or uses vendors that deliver leads with TrustedForm tokens baked in, staying in that ecosystem removes friction.
You are already deep in LeadConduit
Years of LeadConduit Flow rules, buyer integrations, and TrustedForm workflows running well. Switching costs only make sense if you are adding channels LeadConduit does not cover.
Choose Lead Router if
You run form leads plus calls plus messaging
Web submissions, inbound calls, nurture SMS, transactional email. One platform for all three. LeadConduit does not cover calls or messaging natively.
You need a real routing engine
Hybrid distribution (Sell to N), weight-based allocation, atomic cap enforcement, DQ fallback contracts. LeadConduit Flow does basic rule-based distribution only.
Your buyers accept general consent evidence
If TrustedForm is not mandatory and general consent evidence (timestamp, IP, user agent, opt-in language) satisfies your buyers, Lead Router covers that end to end without the separate TrustedForm line item.
You want unified compliance reporting
TCPA, consent, audit trails, opt-outs across calls, forms, and messages in one system. SOC 2 Type II in progress, HIPAA-ready architecture, AES-256-GCM at rest.
You want one bill for multi-channel
Form leads, calls, and messaging on one usage-based contract. No stacking LeadConduit plus a separate call-tracking platform plus a messaging vendor.
Revenue operations matter
Separate CPL/CPA tracking, SKU builder, subscription billing, CPA lookback RPL. LeadConduit reports lead counts; Lead Router is a full revenue system.
You want AI that runs your platform
Campaign setup, delivery monitoring, forecasting, anomaly alerts - handled by an AI agent. LeadConduit Flow is hand-authored rules only.
Two ways to switch
Keep LeadConduit or migrate your validation in-platform
Lead Router covers validation, routing, and delivery natively. You choose the integration pattern that fits your buyer requirements.
Side-by-side
Keep LeadConduit at the form layer for TrustedForm certificate capture. Post vetted leads with TrustedForm tokens into Lead Router via webhook. Lead Router handles routing, calls, messaging, and revenue downstream.
Best if: your buyer contracts name TrustedForm explicitly.
Full replacement
Move validation, routing, and delivery to Lead Router. Flow rules port over to Lead Router contracts and filters. Consent evidence is captured at intake. TrustedForm becomes optional.
Best if: your buyers accept general consent evidence without a TrustedForm certificate.
Frequently Asked
Answers to the questions operators ask before switching.
Is Lead Router a LeadConduit alternative?
Yes for routing, distribution, calls, and messaging. Lead Router covers the same ground as LeadConduit for form-lead intake, validation, rule-based flow processing, contract-based distribution, and caps. It adds native call tracking (DNI, real-time bidding, ping trees, IVR, recording) and email/SMS messaging that LeadConduit does not provide. The one gap to name honestly is TrustedForm: Lead Router does not issue TrustedForm certificates, because TrustedForm is an ActiveProspect product.
Does Lead Router support TrustedForm?
Lead Router captures consent timestamps, IPs, and user-agent strings at intake; it does not issue TrustedForm certificates. If TrustedForm is a hard requirement from your buyers, LeadConduit or a TrustedForm integration is the right fit. Lead Router can work alongside TrustedForm at the form layer if needed, but we do not resell the certificate service.
Is LeadConduit a full lead distribution platform?
LeadConduit is primarily a lead validation and filtering service. It offers rule-based distribution via Flow (including round-robin, weighted, and ping-post bidding), but does not offer hybrid distribution modes (Sell to N), DQ contracts, or atomic cap enforcement. Teams running multi-buyer auctions at scale typically pair LeadConduit with a dedicated routing platform - or move to Lead Router which covers both.
How does Lead Router handle TCPA compliance?
Lead Router captures consent evidence at intake (timestamp, IP, user agent, opt-in language), enforces opt-out and DNC lists across calls and messaging, and supports time-of-day rules for outreach. The audit log retains consent state changes for dispute review. This is general consent evidence, not a signed third-party certificate. For buyers that accept consent evidence, this covers TCPA expectations; for buyers that require TrustedForm specifically, pair with TrustedForm.
Which platform is more compliant?
Neither wins outright and it depends on your specific requirements. LeadConduit leads on TrustedForm and has SOC 2 Type II. Lead Router leads on platform scope (calls, messaging, unified audit log), HIPAA-ready architecture, AES-256-GCM encryption at rest, and 2FA plus Passkey/WebAuthn in the product. Lead Router SOC 2 Type II is in progress. If your compliance checklist names TrustedForm, LeadConduit wins. If it names SOC 2, HIPAA, and multi-channel audit trails, Lead Router wins.
Can I keep LeadConduit and use Lead Router alongside it?
Yes. Many teams keep LeadConduit for TrustedForm certificate capture at the form layer and use Lead Router for routing, distribution, calls, and messaging downstream. LeadConduit posts vetted leads with TrustedForm tokens into Lead Router via webhook, and Lead Router handles the rest. This side-by-side pattern is common for teams that want TrustedForm compliance without giving up on routing sophistication or multi-channel coverage.
How does pricing compare between Lead Router and LeadConduit?
LeadConduit uses per-lead usage pricing with separate metering for filter API calls, TrustedForm certificates, and validation services. Real costs climb with the number of filters you enable per lead. Lead Router is usage-based on lead volume with all validation, routing, calls, and messaging bundled - no per-filter metering. If TrustedForm is required, that remains a separate ActiveProspect line item regardless of platform.
Can I migrate from LeadConduit to Lead Router?
Yes. Buyer configurations, rules, and routing logic from LeadConduit Flow map over to Lead Router contracts and filters. Leads, partners, and buyer definitions can be exported and imported via API or CSV. The Lead Router team helps with migration including rebuilding flow rules and validating the routing matrix against historical data.
What about email and SMS messaging?
Lead Router includes transactional email, SMS and MMS, opt-out management, suppression lists, flows and automations, template management, and deliverability tracking natively. LeadConduit does not provide native email or SMS messaging. If your workflow involves nurture flows, post-sale SMS, or transactional email tied to lead events, Lead Router handles that in the same platform.
Ready to Switch?
If your operation is more than form leads, stop stacking vendors. Run the whole stack on Lead Router and get usage-based pricing, unified compliance, and one report that covers every channel.
No credit card required. All features included from day one.