Lead Router vs LeadConduit
LeadConduit (ActiveProspect) is a lead validation pipe built around TrustedForm. Lead Router is the full stack: validation, routing, calls, and messaging on one platform. If you need more than filtering leads before they reach a CRM, Lead Router covers the rest.
Lead Router
Validation, routing, calls, and messaging on one platform
Lead validation, ping-post auction, contract-based filters, native call tracking, and email/SMS in one system. AES-256-GCM encryption at rest, row-level tenant isolation, and audit logging. You get one platform, one bill, and one set of compliance controls across every channel.
LeadConduit
Lead validation pipe with TrustedForm
LeadConduit by ActiveProspect is the market standard for TrustedForm, a signed-consent certificate service. It offers strong lead validation through Flow and positions itself on TCPA compliance. It focuses on form-lead filtering, with no native call tracking, no messaging, and basic distribution only.
TL;DR
The Short Version
Four things that matter most when you're deciding between these two platforms.
AI-Assisted
Lead Router
Lead Router includes an AI agent. It helps set up campaigns, watches delivery health, forecasts volume, and alerts you to unusual patterns. LeadConduit gives you Flow rules, and you write and tune them yourself.
LeadConduit
LeadConduit has no AI agent layer. Flow is powerful but static. You author every rule, monitor every buyer endpoint, and hand-tune filter thresholds.
Architecture
Lead Router
Validation, routing, call tracking, and messaging are all built into one platform, not added as separate modules. One audit log covers every channel. You get one bill and one set of compliance rules.
LeadConduit
LeadConduit focuses on validation and rule-based distribution to CRMs and downstream systems. It doesn't cover calls, SMS, or email natively, and doesn't offer advanced auction modes (hybrid Sell-to-N) or atomic cap enforcement.
Compliance
Lead Router
AES-256-GCM encryption, each account kept separate at the row level, redaction of personal data fields, and 2FA and passkey login, all built in.
LeadConduit
SOC 2 Type II certified. Native TrustedForm certificate issuance. This is the strongest part of LeadConduit.
Pricing
Lead Router
One monthly plan with included credits and extra usage rates. Use validation, routing, calls, and messaging in one account. Check the price of each service and any provider charges.
LeadConduit
Per-lead usage pricing with separate metering for filter API calls, TrustedForm certificates, and third-party validation services. Costs climb with the number of filters per lead.
The Verdict
Which platform wins, and when
Both products are credible in compliance. The right choice depends on whether TrustedForm certificates are a hard buyer requirement and whether you need calls and messaging in the same platform.
LeadConduit is the right choice if your buyers require TrustedForm. TrustedForm is a widely used signed-consent certificate service, and ActiveProspect runs it. If a buyer contract says "TrustedForm certificate required," LeadConduit is the direct path. Its lead validation, rule-based Flow processing, and the ActiveProspect compliance tools around it are mature.
Lead Router wins when scope matters more than TrustedForm. It has a full routing engine (waterfall, ping-post, hybrid), buyer contracts with atomic caps, call tracking with IVR (and RTB in controlled rollout), native email/SMS, and unified compliance reporting across every channel. Encryption in transit and at rest is built in. Consent is captured at intake with timestamp, IP, and user agent. What Lead Router does not do: issue TrustedForm certificates.
Put plainly: if TrustedForm is a hard requirement, LeadConduit (or a TrustedForm integration alongside Lead Router) is the right fit. If you run form leads plus calls plus messaging and want one system covering all three with real distribution logic, Lead Router is the shorter path.
Why This Matters
Lead Routing for the AI Age
LeadConduit is a filter pipe. You author every Flow rule, monitor every buyer endpoint, and hand-tune thresholds. Lead Router ships with an AI agent that helps with the operational work.
AI Campaign Setup
The AI assistant helps with campaign, offer, and contract setup. Paste a posting spec or provide its URL, review the fields, and test the buyer connection before sending live traffic.
AI Delivery Monitoring
Continuous health checks on every buyer endpoint. Latency spikes, error rate changes, and acceptance drops get flagged before they cost you money. LeadConduit gives you a dashboard to watch yourself.
AI Optimization
The assistant can help review margins, caps, and routing patterns. It suggests changes for your team to review before applying them.
AI Forecasting
Volume predictions by vertical, partner, and time window. Know what is coming before your buyers ask. Not available in LeadConduit.
AI Alerts
Anomaly detection across every metric. Revenue drops, quality shifts, and delivery failures trigger a notification the moment something changes, not when you next check a dashboard.
Full API for AI Agents
600+ API routes with full OpenAPI spec. Any AI agent or automation tool can read, configure, and optimize your entire routing setup programmatically. LeadConduit has an API but no publicly documented OpenAPI spec.
LeadConduit Flow is a rules engine. It is not an AI that configures and runs your platform for you.
Feature Comparison
Side-by-Side Feature Matrix
Every major feature, listed with its limits. Filter by category or scroll the full table.
Last verified: 2026-04-21. LeadConduit (ActiveProspect) facts come from its public product documentation. If a feature was not publicly documented, we mark it that way instead of guessing.
| Feature | Lead Router | LeadConduit (ActiveProspect) |
|---|---|---|
| AI & Automation | ||
| AI Alerts (anomaly detection) | ||
| AI Delivery Health Monitoring | ||
| AI Campaign Optimization | ||
| AI Forecasting | ||
| AI Agent (setup, configure, optimize)Lead Router only | Partial | |
| AI Call Agents (voice) | ||
| AI Agent for Admin, Buyer, Partner Workflows | ||
| Full API Control for AI-Assisted Operations | Partial | |
| Lead Validation & Filters | ||
| Email Deliverability Check | ||
| Phone Number Validation | ||
| Address Verification | ||
| Duplicate Detection | ||
| Custom Validation Rules (Flow) | ||
| Third-Party Data Enrichment | ||
| Rule-Based Lead Scrubbing | ||
| Per-Filter Usage FeesLead Router advantage | Partial | |
| Pre-Distribution Lead Enhancement | ||
| Fraud Detection (Velocity, IP, Pattern) | ||
| Lead Distribution | ||
| Ping Tree | Partial | |
| Ping Post Auction | ||
| Price-Based Distribution | Partial | |
| Priority Routing | Partial | |
| Weight-Based Allocation | ||
| Round Robin | ||
| Hybrid Distribution (Sell to N)Lead Router only | ||
| DQ Contracts (Fallback Routing)Lead Router only | ||
| Deliver-First PipelineLead Router only | ||
| Atomic Cap EnforcementLead Router only | ||
| Waterfall Routing | ||
| Buyer Contract System (filters, caps, pricing) | Partial | |
| Custom Vertical Fields | ||
| Consent & TrustedForm | ||
| Consent Timestamping | ||
| Consent Capture (IP, user agent) | ||
| TrustedForm Certificate IssuanceLeadConduit only | ||
| TrustedForm Certificate RetentionLead Router can retain certificates through a configured TrustedForm provider. Provider access, matching, and claim settings apply. | Partial | |
| TrustedForm Certificate Integration (via API) | Via API | |
| Opt-Out / DNC List Enforcement | ||
| Consent Audit Log | ||
| Call Tracking | ||
| Inbound Call Tracking | ||
| IVR Builder | ||
| Automatic Call Distribution | ||
| Multi-Provider Support (Telnyx, Twilio, Bandwidth) | ||
| Ping Tree for Calls (RTB)Lead Router: call RTB in controlled rollout | ||
| Dynamic Number Insertion (DNI) | ||
| Call Recording | ||
| Call Caps (concurrency, daily) | ||
| Email & SMS | ||
| Native Email Marketing | ||
| Native SMS | ||
| Email Flows (automated sequences) | ||
| SMS Flows (automated sequences) | ||
| Suppression Lists | Partial | |
| ESP Integrations (SendGrid, Mailgun) | ||
| Template Management | ||
| Deliverability Tracking | ||
| Compliance & Security | ||
| PII Redaction (Per-User, Per-Field) | Not documented | |
| TCPA-aware Intake | ||
| GDPR / CCPA DSR Handling | Not documented | |
| Audit Log (cross-channel) | Partial | |
| Encryption at Rest (AES-256-GCM) | Not documented | |
| Fraud Prevention | ||
| Platform & Architecture | ||
| Multi-Tenant Isolation | Partial | |
| Full OpenAPI (600+ Routes) | Partial | |
| Webhook System (3 Scopes) | ||
| Self-Service Signup | ||
| Partner Self-Service Portal | Not documented | |
| Buyer Self-Service Portal | Not documented | |
| Unified People HubLead Router only | ||
| AI Assistant (30+ Tools)Lead Router only | ||
| Passkey / WebAuthn | ||
| Google OAuth Login | Not documented | |
| Two-Factor Authentication (2FA) | Not documented | |
| Role-Based Access | ||
| Analytics & Reporting | ||
| Real-Time Dashboards | ||
| Lead Analytics | ||
| Call Analytics | ||
| Messaging Analytics | ||
| Custom Report Builder | Partial | |
| CSV Export | ||
| Cross-Channel AttributionLead Router only | ||
| Partner/Buyer P&L Views | Partial | |
| Revenue Operations | ||
| Multi-Revenue / Payout Model | Partial | |
| Separate CPL/CPA FinancialsLead Router only | ||
| SKU Builder (sell packages to buyers) | ||
| Self-Serve Start, No Setup Fee | ||
| Subscription Billing | ||
| Lead Bundles | ||
| CPA Tracking | ||
| CPA Lookback RPL (auction price boost)Lead Router only | ||
| Partner Payout Reconciliation | Partial | |
| Integrations | ||
| CRM (Salesforce, HubSpot) | ||
| Ad Platforms (Google, Meta) | Partial | |
| Payment (Stripe) | Not documented | |
| Fraud (TrustedForm, Jornaya) | ||
| Email (SendGrid, Mailgun) | Not documented | |
| Call Providers (Telnyx, Twilio, Bandwidth) | ||
| Zapier | ||
| Webhooks (inbound and outbound) | ||
Inside Lead Router
Keep the checks with the lead
- Review your setup
- Provider credentials and the evidence your source sends need their own checks.
- Inspect the record
- Open the relevant lead tab when your team needs to review what happened.
Platform vs Pipe
What a full lead business needs
vs. what LeadConduit covers
Lead Router combines routing, calls, messaging, and reporting. Use a configured TrustedForm account when your buyers require those certificates.
Lead Validation & Filters
Email/phone/address checks, custom rules, enrichment
LeadConduit
Strong. This is LeadConduit's specialty. Flow is built for this.
Lead Router
Built in, with the same features. No charge per filter.
TrustedForm Certificates
Issuing and retaining signed-consent artifacts
LeadConduit
Native. ActiveProspect owns TrustedForm.
Lead Router
Stores and forwards supplied certificate links. With the provider set up, Lead Router can also claim and check supported certificates. ActiveProspect issues them.
Lead Routing & Distribution
Waterfall, ping-post, hybrid, caps, buyer contracts
LeadConduit
Basic rule-based distribution; hybrid Sell-to-N, DQ contracts, and atomic caps not available.
Lead Router
Full routing engine: exclusive / multisell / hybrid, atomic caps, DQ contracts, deliver-first.
Call Tracking & Routing
Inbound calls, IVR, RTB ping trees, recording
LeadConduit
Not covered. LeadConduit is form-only.
Lead Router
Built in. Managed phone service, IVR menus, call recording, and caps. RTB is in a controlled rollout.
Email & SMS Messaging
Transactional + nurture flows across channels
LeadConduit
Not covered. Bring a separate email service provider (ESP) and SMS vendor.
Lead Router
Built in. Flows, templates, suppression, and deliverability tracking in one platform.
Revenue Operations
CPL/CPA tracking, payouts, reconciliation, billing
LeadConduit
Minimal. Usage reporting only, not a full revenue system.
Lead Router
Built in. Separate CPL/CPA columns, SKU builder, lookback RPL, Stripe billing.
Why the distinction matters
LeadConduit focuses on checking form leads and working with TrustedForm. Lead Router combines lead distribution, calls, messaging, and revenue reports. It can keep supplied TrustedForm links and run supported provider checks after setup.
TrustedForm, Honestly
If your buyers require TrustedForm, read this
We are not going to pretend Lead Router does something it does not. Here is the real shape of the TrustedForm question.
What LeadConduit does
LeadConduit is the native home of TrustedForm. ActiveProspect operates the TrustedForm service, which captures a signed-consent certificate at the moment a consumer submits a web form. The certificate is retained by ActiveProspect and can be retrieved during a dispute.
If your buyer contract reads "each lead must include a valid TrustedForm certificate," LeadConduit is the most direct way to deliver that. The certificate is the product of the whole ActiveProspect stack working together.
What Lead Router does
Lead Router captures consent evidence at intake: timestamp, IP address, user agent, opt-in language, and form context. This is stored with the lead and surfaced in the audit log. It is real consent evidence, but it is not a TrustedForm certificate.
If your buyers accept consent evidence without requiring a TrustedForm certificate specifically, Lead Router provides that evidence. If TrustedForm is mandatory, pairing Lead Router with a TrustedForm integration at the form layer is the right shape. We do not resell TrustedForm.
Bottom line: TrustedForm is a feature of ActiveProspect, not a generic industry standard we can clone. If your buyers ask for TrustedForm by name, buy TrustedForm. If they accept general consent evidence, Lead Router does that and a lot more.
Compare features
7 Things LeadConduit
Cannot Do
Not features in progress. Capabilities that do not exist in the LeadConduit product because LeadConduit is a validation pipe, not a platform.
Real Routing Engine
Not in LeadConduitWaterfall, ping-post, hybrid (Sell to N), weight-based, and round robin, all in one engine. LeadConduit Flow does rule-based distribution with round-robin, weighted, and ping-post bidding. Hybrid Sell-to-N mode, DQ contracts, and atomic cap enforcement are not part of its distribution engine.
Buyer Contracts With Atomic Caps
Not in LeadConduitDaily, weekly, and monthly caps per buyer contract, enforced atomically. If two leads arrive when a cap sits at 49/50, only one passes. LeadConduit does not have a contract system or atomic cap enforcement.
Revenue Reconciliation
Not in LeadConduitSeparate CPL and CPA tracking in 9 dedicated columns. Lead bundles, SKU builder, subscription billing, CPA lookback RPL. LeadConduit reports lead counts; it is not a revenue system.
Call Tracking In The Same Platform
Not in LeadConduitInbound calls, IVR, ping trees, managed telephony, recording, concurrency caps, and RTB in controlled rollout. LeadConduit is form-only. Phone leads require a separate vendor.
AI Call Qualification
AI voice dialerUse the AI voice dialer for supported outbound calls. Set up the agent, calling rules, and provider connections before use. AI dialing has a per-minute rate. LeadConduit focuses on form leads.
Usage-Based Pricing, No Per-Event Fees
Not in LeadConduitLead Router bills by usage, with validation, routing, calls, and messaging on one bill. LeadConduit meters filter API calls, TrustedForm certificates, and third-party validation services separately.
Multi-Tenant With Org Switching
Not in LeadConduitLicense Lead Router to multiple agencies with full tenant isolation, per-tenant branding, and user-level org switching. LeadConduit has partial multi-tenancy; cross-org workflows are not the focus.
Pricing Comparison
What you actually pay
Compare the full costs in each plan or quote. Lead Router publishes a monthly plan with included credits and extra usage rates. Compare the services you need, including calls and messaging.
Pricing accurate as of 2026-04-21. Check the current rates and contract terms before buying.
LeadConduit
Enterprise-quoted
Usage-based on lead volume plus per-event add-ons
How it bills
Custom pricing on request; public plan rates not documented
Per-lead usage fees typical in industry pricing structures
TrustedForm certificate usage billed as a separate product
Per-filter API call fees (email, phone, address, enrichment)
Covers form-lead validation and basic distribution only
Call tracking, SMS, email: bring other vendors
Stack to cover a full operation:
LeadConduit + call-tracking vendor + ESP + SMS vendor
Lead Router
Usage-based, one bill
Validation, routing, calls, and messaging bundled
No feature tiers; metered services bill by usage
Validation (email, phone, address) bundled; not metered per filter
Form leads, calls, and messaging on one invoice
Sign up yourself and test your setup before you commit to volume
Call minutes, numbers and AI dialing have their own rates
TrustedForm remains a separate ActiveProspect line item if you need it
What this means in practice:
If your operation mixes form leads with calls or messaging, moving to Lead Router usually costs less than running LeadConduit plus a separate call-tracking vendor plus a messaging tool. If TrustedForm is mandatory, keep that workflow with LeadConduit.
Decision Guide
When to choose each platform
Both platforms are credible. Pick the one that matches your compliance posture and channel mix.
Consider LeadConduit if
LeadConduit may fit better
Your buyers require TrustedForm certificates
If a buyer contract names TrustedForm specifically, LeadConduit is the native path. ActiveProspect operates the TrustedForm service and its platform is built around that artifact.
You live entirely in form-lead filtering
No calls, no SMS, no email. Pure web-form intake with validation and rule-based distribution to buyers. LeadConduit Flow is solid for that pattern.
You want ActiveProspect ecosystem integrations
If your stack already pairs with other ActiveProspect products or uses vendors that deliver leads with TrustedForm tokens baked in, staying in that ecosystem is simpler.
You are already deep in LeadConduit
Years of LeadConduit Flow rules, buyer integrations, and TrustedForm workflows running well. Switching only makes sense if you are adding channels LeadConduit does not cover.
Choose Lead Router if
Lead Router fits your operation
You run form leads plus calls plus messaging
Web submissions, inbound calls, nurture SMS, transactional email. One platform for all three. LeadConduit does not cover calls or messaging natively.
You need a real routing engine
Hybrid distribution (Sell to N), weight-based allocation, atomic cap enforcement, DQ fallback contracts. LeadConduit Flow does basic rule-based distribution only.
Your buyers accept general consent evidence
If TrustedForm is not mandatory and general consent evidence (timestamp, IP, user agent, opt-in language) satisfies your buyers, Lead Router covers that end to end without the separate TrustedForm line item.
You want unified compliance reporting
TCPA, consent, audit trails, opt-outs across calls, forms, and messages in one system. AES-256-GCM at rest, row-level tenant isolation.
You want one bill for multi-channel
Form leads, calls, and messaging on one usage-based contract. No need to stack LeadConduit plus a separate call-tracking platform plus a messaging vendor.
Revenue operations matter
Separate CPL/CPA tracking, SKU builder, subscription billing, CPA lookback RPL. LeadConduit reports lead counts; Lead Router is a full revenue system.
You want AI help running your platform
Campaign setup, delivery monitoring, forecasting, and anomaly alerts are handled by an AI agent. LeadConduit Flow uses hand-written rules only.
Two ways to switch
Keep LeadConduit or migrate your validation in-platform
Lead Router covers validation, routing, and delivery natively. You choose the integration pattern that fits your buyer requirements.
Side-by-side
Keep LeadConduit at the form layer for TrustedForm certificate capture. Post vetted leads with TrustedForm tokens into Lead Router via webhook. Lead Router handles routing, calls, messaging, and revenue downstream.
Best if: your buyer contracts name TrustedForm explicitly.
Full replacement
Move validation, routing, and delivery to Lead Router. Flow rules port over to Lead Router contracts and filters. Consent evidence is captured at intake. TrustedForm becomes optional.
Best if: your buyers accept general consent evidence without a TrustedForm certificate.
Frequently Asked
FAQ
Answers to the questions operators ask before switching.
Is Lead Router a LeadConduit alternative?
Yes for routing, distribution, calls, and messaging. Lead Router covers the same ground as LeadConduit for form-lead intake, validation, rule-based flow processing, contract-based distribution, and caps. It adds native call tracking (DNI, ping trees, IVR, recording, and real-time bidding in controlled rollout) and email/SMS messaging that LeadConduit does not provide. One gap: Lead Router does not issue TrustedForm certificates, because TrustedForm is an ActiveProspect product.
Does Lead Router support TrustedForm?
Lead Router can store and forward the TrustedForm links you supply. With the provider enabled and configured, it can also claim and check supported certificates. ActiveProspect issues the certificates and sets its service terms.
Is LeadConduit a full lead distribution platform?
LeadConduit is primarily a lead validation and filtering service. It offers rule-based distribution via Flow (including round-robin, weighted, and ping-post bidding), but does not offer hybrid distribution modes (Sell to N), DQ contracts, or atomic cap enforcement. Teams running multi-buyer auctions at scale usually pair LeadConduit with a dedicated routing platform, or move to Lead Router, which covers both.
How does Lead Router handle TCPA compliance?
Lead Router captures consent evidence at intake (timestamp, IP, user agent, opt-in language), enforces opt-out and DNC lists across calls and messaging, and supports time-of-day rules for outreach. The audit log keeps consent state changes for dispute review. This is general consent evidence, not a signed third-party certificate. Buyers that accept consent evidence usually ask for exactly this; buyers that require TrustedForm specifically should be paired with TrustedForm.
Which platform is more compliant?
Neither wins outright; it depends on your requirements. LeadConduit leads on TrustedForm and has SOC 2 Type II certification. Lead Router leads on platform scope (calls, messaging, unified audit log), AES-256-GCM encryption at rest, and 2FA plus Passkey/WebAuthn in the product. If your compliance checklist names TrustedForm or a certification requirement, LeadConduit wins. If it names multi-channel audit trails and unified consent, Lead Router wins.
Can I keep LeadConduit and use Lead Router alongside it?
Yes. Many teams keep LeadConduit for TrustedForm certificate capture at the form layer and use Lead Router for routing, distribution, calls, and messaging downstream. LeadConduit posts vetted leads with TrustedForm tokens into Lead Router via webhook, and Lead Router handles the rest. This side-by-side setup is common for teams that want TrustedForm compliance without giving up advanced routing or multi-channel coverage.
How does pricing compare between Lead Router and LeadConduit?
LeadConduit uses per-lead usage pricing with separate metering for filter API calls, TrustedForm certificates, and validation services. Real costs climb with the number of filters you enable per lead. Lead Router bills by usage, with validation, routing, calls, and messaging on one bill and no per-filter metering. If TrustedForm is required, it remains a separate ActiveProspect line item regardless of platform.
Can I migrate from LeadConduit to Lead Router?
Yes. Buyer configurations, rules, and routing logic from LeadConduit Flow map over to Lead Router contracts and filters. Partners and buyer definitions are created through the REST API, so the rebuild can be scripted straight from your LeadConduit export. Lead history loads through the CSV bulk-import endpoint. The Lead Router team helps with migration, including rebuilding flow rules and checking the routing matrix against historical data.
What about email and SMS messaging?
Lead Router includes transactional email, SMS and MMS, opt-out management, suppression lists, flows and automations, template management, and deliverability tracking natively. LeadConduit does not provide native email or SMS messaging. If your workflow involves nurture flows, post-sale SMS, or transactional email tied to lead events, Lead Router handles that in the same platform.
Ready to Switch?
Route leads, calls, and messages from one platform
If your operation is more than form leads, stop stacking vendors. Run the whole stack on Lead Router and get usage-based pricing, unified compliance, and one report that covers every channel.
No credit card to explore. The plan starts at checkout and includes credits. Extra usage has published rates.