Both platforms take compliance seriously. LeadConduit by ActiveProspect leads with TrustedForm and lead vetting. Lead Router covers the full stack: vetting, routing, calls, and messaging on one platform. You do not need separate tools for form leads, phone leads, and post-sale messaging.
Lead Router
Lead validation, ping-post auction, contract-based filters, native call tracking, and email/SMS in one system. SOC 2 Type II in progress, HIPAA-ready architecture, AES-256-GCM encryption at rest. One platform, one bill, one compliance posture across every channel.
LeadConduit
LeadConduit by ActiveProspect is the market for TrustedForm, the industry-standard signed-consent certificate service. Strong lead validation, rule-based LeadConduit Flow, and TCPA-compliance positioning. Focused on form-lead intake and distribution. No native call tracking or messaging.
The Short Version
Both products are credible in compliance. The right choice depends on whether TrustedForm certificates are a hard buyer requirement and whether you need calls and messaging in the same platform.
LeadConduit is the right choice if your buyers require TrustedForm. TrustedForm is an industry-standard signed-consent certificate solution and ActiveProspect is the operator of that service. If a buyer contract says "TrustedForm certificate required," LeadConduit is the straight path. Lead validation, rule-based Flow processing, and the ActiveProspect compliance ecosystem around it are mature.
Lead Router wins when scope matters more than TrustedForm. Form-lead distribution, call tracking with RTB and ping trees, native email/SMS, and unified compliance reporting across every channel. SOC 2 Type II is in progress, HIPAA-ready architecture is built in, and consent is captured at intake with timestamp, IP, and user agent. What Lead Router does not do: issue TrustedForm certificates.
Put plainly: if TrustedForm is a hard requirement, LeadConduit or a TrustedForm integration is the right fit. If you run form leads plus calls plus messaging and want one system covering all three, Lead Router is the shorter path.
Feature Comparison
Every major capability, evaluated honestly. Filter by category or scroll the full table.
Last verified: 2026-04-19. LeadConduit facts based on publicly available documentation on activeprospect.com. Where a capability was not publicly documented, we say so instead of guessing.
| Feature | Lead Router | LeadConduit |
|---|---|---|
| Lead Distribution | ||
| Ping-Post Auction | ||
| Exclusive / Multisell / Hybrid Distribution | ||
| Waterfall Routing | ||
| Contract-Based Filtering | ||
| Cap Management (daily, weekly, monthly) | ||
| Buyer-Level Deduplication | ||
| Rule-Based Flow Builder | ||
| Partner Portal | Not publicly documented | |
| Buyer Portal | Not publicly documented | |
| Revenue Rules (CPL + CPA) | Partial | |
| Lead Vetting & Validation | ||
| Email Deliverability Check | ||
| Phone Number Validation | ||
| Address Verification | ||
| Duplicate Detection | ||
| Custom Validation Rules | ||
| TrustedForm Consent CertificatesLeadConduit only | ||
| Signed-Consent Certificate IssuanceLeadConduit only | ||
| Third-Party Data Enrichment | ||
| Consent Capture (timestamp, IP, user agent) | ||
| TrustedForm Certificate Retention (as-a-service)LeadConduit only | ||
| Call Tracking & Routing | ||
| Dynamic Number Insertion (DNI) | Planned | |
| Real-Time Bidding (call RTB) | ||
| Ping Tree (call) | ||
| Call Routing Rules | ||
| IVR Builder | ||
| Call Recording | ||
| Call Caps (concurrency, daily, hourly) | ||
| Email & SMS Messaging | ||
| Transactional Email | ||
| SMS / MMS | ||
| Opt-Out Management | ||
| Suppression Lists | ||
| Flows / Automations | ||
| Template Management | ||
| Deliverability Tracking | ||
| Compliance & Security | ||
| SOC 2 Type II | Soon | |
| HIPAA Compliant Architecture | Soon | Not publicly documented |
| TCPA-aware Intake | ||
| GDPR / CCPA DSR Handling | Not publicly documented | |
| BAA Available | Soon | Not publicly documented |
| Consent Timestamping | ||
| Signed-Consent Certificates (TrustedForm)LeadConduit only | ||
| Audit Log | Partial | |
| Encryption at Rest (AES-256-GCM) | Not publicly documented | |
| Opt-Out / DNC List Enforcement | ||
| Platform Architecture | ||
| Public API Routes | 330+ | Not publicly documented |
| Webhook System | ||
| Developer Docs (OpenAPI) | Partial | |
| Multi-Tenant Isolation | Partial | |
| SSO | Planned | Not publicly documented |
| 2FA | Not publicly documented | |
| Passkey / WebAuthn | ||
| Role-Based Access | ||
| Real-Time Dashboards | ||
| Custom Reports + CSV Export | ||
| Integrations | ||
| Twilio | ||
| Zapier | ||
| Salesforce | ||
| HubSpot | ||
| Stripe | Not publicly documented | |
| Webhooks (inbound and outbound) | ||
TrustedForm, Honestly
We are not going to pretend Lead Router does something it does not. Here is the real shape of the TrustedForm question.
What LeadConduit does
LeadConduit is the native home of TrustedForm. ActiveProspect operates the TrustedForm service, which captures a signed-consent certificate at the moment a consumer submits a web form. The certificate is retained by ActiveProspect and can be retrieved during a dispute.
If your buyer contract reads "each lead must include a valid TrustedForm certificate," LeadConduit is the most direct way to deliver that. The certificate is the product of the whole ActiveProspect stack working together.
What Lead Router does
Lead Router captures consent evidence at intake: timestamp, IP address, user agent, opt-in language, and form context. This is stored with the lead and surfaced in the audit log. It is real consent evidence, but it is not a TrustedForm certificate.
If your buyers accept consent evidence without requiring a TrustedForm certificate specifically, Lead Router covers you. If TrustedForm is mandatory, pairing Lead Router with a TrustedForm integration at the form layer is the right shape. We do not resell TrustedForm.
Bottom line: TrustedForm is a feature of ActiveProspect, not a generic industry standard we can clone. If your buyers ask for TrustedForm by name, buy TrustedForm. If they accept general consent evidence, Lead Router does that and a lot more.
Pricing Comparison
Both platforms use enterprise-quoted pricing. The difference is scope: LeadConduit bills for lead vetting and distribution, Lead Router bills for vetting, routing, calls, and messaging in one model.
Pricing accurate as of 2026-04-19. Both vendors quote enterprise pricing on request. Verify current pricing on each vendor site before buying.
LeadConduit
Enterprise-quoted
Usage-based on lead volume plus add-ons
How it bills
Custom pricing on request; public plan rates not documented
Per-lead usage fees typical in industry pricing structures
TrustedForm certificate usage billed as a separate product
Add-on validation services (email, phone) metered separately
Covers form-lead intake and distribution; no call tracking or messaging
Lead Router
Usage-based, one bill
Leads, calls, and messaging in one model
All features included at every tier
Validation (email, phone, address) bundled, not metered separately
Form leads, calls, and messaging on one invoice
Free trial to validate your setup before committing
Pay for volume, not for channels or per-validation fees
What this means in practice:
If your operation mixes form leads with calls or messaging, consolidating onto Lead Router usually lowers total cost versus stacking LeadConduit plus a separate call-tracking vendor plus a messaging tool. If TrustedForm is mandatory, keep that workflow with LeadConduit.
Decision Guide
Both platforms are credible. Pick the one that matches your compliance posture and channel mix.
Consider LeadConduit if
Your buyers require TrustedForm certificates
If a buyer contract names TrustedForm specifically, LeadConduit is the native path. ActiveProspect operates the TrustedForm service and its platform is built around that artifact.
You live entirely in form-lead distribution
No calls, no SMS, no email. Pure web-form intake with validation and rule-based distribution to buyers. LeadConduit Flow is solid for that pattern.
You want ActiveProspect ecosystem integrations
If your stack already pairs with other ActiveProspect products or uses vendors that deliver leads with TrustedForm tokens baked in, staying in that ecosystem removes friction.
You are already deep in LeadConduit
Years of LeadConduit Flow rules, buyer integrations, and TrustedForm workflows running well. Switching costs only make sense if you are adding channels LeadConduit does not cover.
Choose Lead Router if
You run form leads plus calls plus messaging
Web submissions, inbound calls, nurture SMS, transactional email. One platform for all three. LeadConduit does not cover calls or messaging natively.
Your buyers accept general consent evidence
If TrustedForm is not mandatory and general consent evidence (timestamp, IP, user agent, opt-in language) satisfies your buyers, Lead Router covers that end to end without the separate TrustedForm line item.
You want unified compliance reporting
TCPA, consent, audit trails, opt-outs across calls, forms, and messages in one system. SOC 2 Type II in progress, HIPAA-ready architecture, AES-256-GCM at rest.
You want one bill for multi-channel
Form leads, calls, and messaging on one usage-based contract. No stacking LeadConduit plus a separate call-tracking platform plus a messaging vendor.
Frequently Asked
Answers to the questions operators ask before switching.
Is Lead Router a LeadConduit alternative?
Yes for routing, distribution, calls, and messaging. Lead Router covers the same ground as LeadConduit for form-lead intake, validation, rule-based flow processing, contract-based distribution, and caps. It adds native call tracking (DNI, real-time bidding, ping trees, IVR, recording) and email/SMS messaging that LeadConduit does not provide. The one gap to name honestly is TrustedForm: Lead Router does not issue TrustedForm certificates, because TrustedForm is an ActiveProspect product.
Does Lead Router support TrustedForm?
Lead Router captures consent timestamps, IPs, and user-agent strings at intake; it does not issue TrustedForm certificates. If TrustedForm is a hard requirement from your buyers, LeadConduit or a TrustedForm integration is the right fit. Lead Router can work alongside TrustedForm at the form layer if needed, but we do not resell the certificate service.
How does Lead Router handle TCPA compliance?
Lead Router captures consent evidence at intake (timestamp, IP, user agent, opt-in language), enforces opt-out and DNC lists across calls and messaging, and supports time-of-day rules for outreach. The audit log retains consent state changes for dispute review. This is general consent evidence, not a signed third-party certificate. For buyers that accept consent evidence, this covers TCPA expectations; for buyers that require TrustedForm specifically, pair with TrustedForm.
Which platform is more compliant?
Neither wins outright and it depends on your specific requirements. LeadConduit leads on TrustedForm and has SOC 2 Type II. Lead Router leads on platform scope (calls, messaging, unified audit log), HIPAA-ready architecture, AES-256-GCM encryption at rest, and 2FA plus Passkey/WebAuthn in the product. Lead Router SOC 2 Type II is in progress. If your compliance checklist names TrustedForm, LeadConduit wins. If it names SOC 2, HIPAA, and multi-channel audit trails, Lead Router wins.
Can I migrate from LeadConduit to Lead Router?
Yes. Buyer configurations, rules, and routing logic from LeadConduit Flow map over to Lead Router contracts and filters. Leads, partners, and buyer definitions can be exported and imported via API or CSV. The Lead Router team helps with migration including rebuilding flow rules and validating the routing matrix against historical data.
What about email and SMS messaging?
Lead Router includes transactional email, SMS and MMS, opt-out management, suppression lists, flows and automations, template management, and deliverability tracking natively. LeadConduit does not provide native email or SMS messaging. If your workflow involves nurture flows, post-sale SMS, or transactional email tied to lead events, Lead Router handles that in the same platform.
Ready to Switch?
If your operation is more than form leads, stop stacking vendors. Run the whole stack on Lead Router and get usage-based pricing, unified compliance, and one report that covers every channel.
No credit card required. All features included from day one.