Calls are just leads that ring. Lead Router routes them on the same contract engine as web leads — tracking numbers and DNI pools for attribution, an IVR to qualify, whisper and live transfer to the buyer, recording with a consent timestamp, and duration-based billing metered at a rate you can actually read.
DNI pools
Attribution
Same engine
Routing
Live transfer
Handoff
$0.10/min
Call tracking
What Breaks In Pay-Per-Call
Four gaps that a bolt-on call-tracking vendor leaves open — and that one engine for calls and web leads closes.
Most stacks route calls in a call-tracking vendor and web leads somewhere else, with two sets of caps, filters, and schedules that drift apart. One engine should decide both.
A call that passes through an IVR and a live transfer loses its source, campaign, and offer along the way. Without attribution on the call record, you cannot bill or optimize accurately.
Call-tracking vendors mark up minutes 100 to 300 percent on top of a platform fee and bury the rate. You need per-minute pricing you can actually read.
A recording is only useful for compliance if the consent timestamp lives next to it. Split them across systems and every dispute is a scavenger hunt.
How Lead Router Solves It
Numbers, DNI, IVR, routing, whisper, transfer, recording, and billing — no separate call-tracking vendor to reconcile against.
Purchase and manage tracking numbers in the platform, with dynamic number insertion pools that swap the displayed number per visitor so every call attributes back to a source, campaign, and session. See call tracking software and dynamic number insertion.
Build an IVR to qualify and segment callers, then route the call through the same contract engine as web leads — the same filters, caps, and schedule windows pick the buyer. See call routing software.
A whisper plays campaign and lead context to the buyer’s agent before connecting, then the caller is bridged as a live transfer with full attribution — campaign, partner, source, offer, contract, buyer rep — on the call record. See live lead transfer.
Calls can be recorded with the consent timestamp stored on the same call record, keeping the compliance evidence together. TrustedForm certificate capture is available on the web side of a call flow. See TCPA architecture.
Buyers take calls from their own portal: an availability toggle controls whether they receive transfers, and a screen pop surfaces the caller’s details and history the moment the call connects. Caller history lives in the People hub.
Call billing supports duration-based rules and CPA conversions — pay or charge on connected minutes, qualified-duration thresholds, or a conversion event. Telephony is metered transparently at $0.10 per tracking minute. Roll it up in reporting.
Frequently Asked
Questions pay-per-call operators ask before consolidating onto one platform.
Yes. Tracking numbers are purchased and managed inside the platform, with dynamic number insertion (DNI) pools that swap the displayed number per visitor so you can attribute a call back to the exact source, campaign, and session. Call tracking is metered at $0.10 per minute and tracking numbers lease at $1.50 per month, drawn from your plan credits.
Yes. Calls run through the same contract engine as form leads — the same filters, caps, and schedule windows decide which buyer takes the call. You do not maintain two separate rule systems for calls and web leads.
Before connecting, a whisper message plays to the buyer’s agent with campaign and lead context so they know what they are taking. The platform then bridges the caller to the buyer as a live transfer, with full attribution — campaign, partner, source, offer, contract, buyer rep — on the call record. No separate call-tracking vendor is required.
Calls can be recorded, and the consent timestamp is stored on the call record alongside the recording. That keeps the evidence trail together for compliance review. TrustedForm certificate capture is available on the lead side for the web portion of a call flow.
Call billing supports duration-based rules and CPA conversions, so you can pay out or charge on connected minutes, qualified-duration thresholds, or a conversion event. Telephony is metered transparently in credits at $0.10 per tracking minute — no hidden markups buried in a platform fee.
Built For Pay-Per-Call
Tracking numbers, DNI pools, IVR, whisper and live transfer, recording with consent, and duration-based billing at $0.10 per tracking minute. One platform from ring to buyer.
All features included from day one.