For Pay-Per-Call Networks
Calls are just leads that ring. Lead Router routes them on the same contract engine as web leads: tracking numbers and DNI pools for attribution, an IVR to qualify, whisper and live transfer to the buyer, recording with a consent timestamp, and duration-based billing at a published per-minute rate.
DNI pools
Attribution
Same engine
Routing
Live transfer
Handoff
$0.05/min
Call tracking
What Breaks In Pay-Per-Call
Calls are where attribution and billing fall apart
Four gaps a separate call-tracking vendor leaves open. One engine for calls and web leads closes them.
Two systems for calls and web leads
Most stacks route calls in a call-tracking vendor and web leads somewhere else, with two sets of caps, filters, and schedules that drift apart. One engine should decide both.
Attribution breaks at the transfer
A call that passes through an IVR and a live transfer loses its source, campaign, and offer along the way. Without attribution on the call record, you cannot bill or optimize accurately.
Telephony markups you cannot see
Check the full bill for call minutes, tracking numbers, platform fees, and any add-ons. Lead Router publishes its platform service rates on the pricing page.
Recording without a consent trail
A recording is only useful for compliance if the consent timestamp lives next to it. Split them across systems and every dispute turns into a search.
How Lead Router Solves It
A full pay-per-call stack, built in
Numbers, DNI, IVR, routing, whisper, transfer, recording, and billing, with no separate call-tracking vendor to reconcile against.
Tracking numbers and DNI pools
Purchase and manage tracking numbers in the platform, with dynamic number insertion pools that swap the displayed number per visitor so every call attributes back to a source, campaign, and session. See call tracking software and dynamic number insertion.
IVR builder and call routing
Build an IVR to qualify and segment callers, then route the call through the same contract engine as web leads. The same filters, caps, and schedule windows pick the buyer. See call routing software.
Whisper and live transfer to buyers
A whisper plays campaign and lead context to the buyer’s agent before connecting, then the caller is bridged as a live transfer with full attribution (campaign, partner, source, offer, contract, buyer rep) on the call record. See live lead transfer.
Recording with a consent timestamp
Calls can be recorded with the consent timestamp stored on the same call record, keeping the compliance evidence together. Supplied TrustedForm certificate links can be stored on the web side of a call flow. See TCPA architecture.
Buyer portal call-taking
Buyers take calls from their own portal: an availability toggle controls whether they receive transfers, and a screen pop surfaces the caller’s details and history the moment the call connects. Caller history lives in the People hub.
Duration-based billing and reports
Call billing supports duration-based rules and CPA conversions. Pay or charge on connected minutes, qualified-duration thresholds, or a conversion event. Telephony is metered at $0.05 per tracking minute. Roll it up in reporting.
Make capacity and call economics explicit
Explore the detailed workflow and configuration requirements for each capability.
Connect eligible demand
DNI, buyer SIP destinations, and call RTB (real-time bidding on calls) connect your sources to buyer demand. Bid time limits, call-count limits, and destination readiness still apply. Call RTB must be turned on for your account.
Explain the billable result
Basic and advanced call rules set what is charged and where the billable timer starts. When more than one call-length rule applies, the charges can be added together or the highest one used. Partner payout events and carrier fees stay separate.
Frequently Asked
FAQ
Questions pay-per-call operators ask before moving onto one platform.
Do you provide the tracking numbers?
Yes. Tracking numbers are purchased and managed inside the platform, with dynamic number insertion (DNI) pools that swap the displayed number per visitor so you can attribute a call back to the exact source, campaign, and session. Call tracking is metered at $0.05 per minute and tracking numbers lease at $1.50 per month, drawn from your plan credits.
Can I route calls with the same rules as web leads?
Yes. Calls run through the same contract engine as form leads. The same filters, caps, and schedule windows decide which buyer takes the call. You do not maintain two separate rule systems for calls and web leads.
How do whisper and live transfer work?
Before connecting, a whisper message plays to the buyer’s agent with campaign and lead context so they know what they are taking. The platform then bridges the caller to the buyer as a live transfer, with full attribution (campaign, partner, source, offer, contract, buyer rep) on the call record. No separate call-tracking vendor is required.
Are calls recorded, and is consent captured?
Calls can be recorded, and the consent timestamp is stored on the call record alongside the recording. That keeps the evidence trail together for compliance review. Supplied TrustedForm certificate links can be stored on the lead side for the web portion of a call flow.
How is pay-per-call billed?
Call billing supports duration-based rules and CPA conversions, so you can pay out or charge on connected minutes, qualified-duration thresholds, or a conversion event. Telephony is metered in credits at $0.05 per tracking minute.
Built For Pay-Per-Call
Route calls on the same engine as your leads
Tracking numbers, DNI pools, IVR, whisper and live transfer, recording with consent, and duration-based billing at $0.05 per tracking minute. One platform from ring to buyer.
Every feature is part of the plan. Usage is billed in credits.