Our Story
We Didn't Read About
Lead Gen in a Report.
We Lived It.
We built Lead Router from our experience running lead generation businesses. It brings the work of setting up buyers, routing leads, and tracking results into one platform.
Most nights we're still in it. Reviewing cap-out alerts, checking delivery traces, shipping the next fix.
The Beginning
It started with a problem we couldn't solve with existing tools.
Running lead generation taught us where teams lose time: setting up each buyer, fixing delivery issues, and tracking what happened to a lead.
We wanted lead distribution, calls, and messaging in one place. We also wanted clear pricing and tools that made routine setup easier.
Lead Router brings those tasks together. We built the tools around the work our teams needed to do each day.
The Founder
Meet the founder
Jason Akatiff
Founder
Jason started in affiliate marketing in 2003. Before that he dropped out of UC Santa Cruz and worked various jobs, including sales for Tony Robbins. He taught himself SEO, found affiliate forums, and started with mortgage leads and media buying. Over the next two decades he built and ran lead generation businesses in mortgage, payday, auto insurance, legal, mass tort, health insurance, solar, home services, financial newsletters, and dozens of other verticals.
He founded A4D, a performance marketing network, and later built businesses in lead generation and other markets.
The turning point came when Jason moved from grey-hat offers to fully compliant, white-hat lead generation. He set out to build the kind of business that VCs and PE firms would want to buy. That philosophy (own your assets, build for compliance, create long-term sellable value) is the foundation of Lead Router. He also founded NIB Direct (mass tort lead gen for law firms), BauBax (the most-funded clothing project in crowdfunding history), and Build with AI (a community for AI-first entrepreneurs).
Jason keynoted Affiliate Summit West 2018, the industry's largest conference, and has spoken at 30+ global events including Affiliate World Europe, Dubai, Mass Torts Made Perfect, and Everflow Masterclass. He has spent 1,300+ hours building with AI tools, and that work shaped how much of Lead Router is built around AI.
22+
Years in Lead Gen
$500M+
Revenue Generated
100+
Verticals Operated
30+
Global Speaking Events
The Journey
Two Decades in Lead Gen
Jason enters lead gen through affiliate marketing: mortgage leads, black-hat SEO (search tactics that broke the rules), and learning the craft from the ground up.
Jason founds A4D Performance Network. Grows to 2,000+ merchants and 12,000+ affiliates.
Jason expands across verticals: payday, auto insurance, legal, solar, home services, Medicare. Hundreds of millions in revenue generated.
Jason keynotes Affiliate Summit West and speaks regularly at Affiliate World events globally (Europe, Asia, Dubai).
The problems grow. Older platforms can't keep up with compliance demands, the complexity of multi-buyer distribution, or the speed buyers now expect.
Work on Lead Router begins. Twenty years of operating problems shape a lead distribution platform built around compliance and AI.
The AI tools expand to support setup, analysis, and problem detection. Autonomous bid management remains on the roadmap.
Why We Built Lead Router
Because the tools we used fell short.
The Pain
We lost deals because our platform couldn't pass security reviews.
What We Built
We built security in from day one: encryption in transit and at rest, row-level tenant isolation, role-based access, and audit logging.
The Pain
We spent hours configuring buyer specs that an AI could read in seconds.
What We Built
We built an AI assistant with 30+ tools. It can read a posting spec from a URL and help set up delivery.
The Pain
We watched leads fail to route and had no idea why.
What We Built
We built a routing engine that logs every decision: which contracts matched, which didn't, and why.
The Pain
We managed partner relationships through spreadsheets and emails.
What We Built
We built separate portals for buyers, partners, and admins. Each group can find its records and handle supported tasks on its own.
The Pain
We couldn't serve healthcare or financial services buyers.
What We Built
We built secure handling for sensitive lead data with encryption, tenant isolation, and audit trails.
The Pain
We wanted to license our platform to other agencies but couldn't.
What We Built
We built separate account access, role permissions, and feature settings so each business can manage its own network.
Built by Operators.
For Operators.
We've been where you are. Come see what we built.