Lead Routing,
Run by AI
Lead distribution software with native call tracking, call routing, and ping-post auctions. The AI reads posting specs, configures buyers, scores leads, and flags anomalies - wired into the routing engine itself, not a bolt-on chatbot.
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AI Tools Live
0%
Setup Time Reduction
0+
API Endpoints
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Unique-to-Market Features
Import this buyer's posting spec and set up delivery
https://buyerportal.example.com/specs/acme-insurance
Done. I configured the delivery endpoint for Acme Insurance:
Saved 45 minutes of manual configuration.
Now show me which campaigns are underperforming this week
Found 3 campaigns below their 7-day average:
Recommendation: Solar CA has 2 buyer contracts with expired caps. Shall I reset them?
See it route a live lead.
15-minute demo. No commitment. Watch the AI configure a new buyer in under 60 seconds.
Request a DemoThe AI Engine
AI That Actually Does The Work
Six AI systems that price leads, configure buyers, catch anomalies, and tune bids without a human in the loop.
AI-Powered Setup
Paste a buyer's posting spec URL. The AI reads it, configures the delivery endpoint, maps every field, sets up response parsing, and sends a test lead in under 60 seconds.
Cuts buyer onboarding from 2-3 hours to under 5 minutes.
A new insurance buyer sends you their API docs. Instead of manually configuring 20+ fields, the AI imports everything from the URL and validates with a test delivery.
Conversational Analytics
Ask questions in plain English. "Show me revenue by buyer last week." "Which partners have declining acceptance rates?" "What's my margin on solar leads in California?"
Non-technical team members get instant answers without SQL or report builders.
Your account manager asks the AI "why did acceptance drop for Buyer X?" and gets a breakdown: 3 filter mismatches, 1 expired cap, and a balance issue. One-click fixes included.
Predictive Campaign Optimization
ML models analyze historical routing data to predict which distribution rules, pricing, and cap configurations will maximize revenue for each campaign.
Surfaces optimization opportunities that humans miss.
The AI notices your round-robin solar campaign would generate 23% more revenue if switched to price-based distribution, and shows the math.
Intelligent Lead Scoring
Every lead gets a conversion probability score based on historical disposition data, buyer feedback, and demographic signals. Higher-scoring leads route to higher-paying buyers.
Routes premium leads to premium buyers, raising revenue per lead.
A lead with 92% predicted conversion goes to your $45 exclusive buyer. A 34% lead goes to your $12 shared pool. Same vertical, same campaign, different economics.
Anomaly Detection & Alerts
Real-time monitoring detects quality drops, fraud patterns, delivery failures, and margin erosion before they become problems. Alerts fire with root cause analysis.
Catches issues in minutes instead of discovering them in end-of-month reports.
A partner starts sending leads with invalid phone numbers at 3x their normal rate. The AI flags it within 15 minutes, pauses the campaign, and notifies your ops team.
Autonomous Bid Management
AI adjusts buyer pricing in real time based on conversion rates, competition density, and lead quality signals.
Higher yield per lead without constant human tuning.
Medicare open enrollment starts. Demand spikes. The AI raises prices for high-intent leads where 5 buyers are competing, and holds pricing where only 1 buyer matches.
Unified People Hub
One person. Every lead. Every call. Every vertical.
Every other platform we checked treats leads as isolated records. Lead Router links them to a single person identity. When a consumer submits auto insurance in January and home insurance in March, your buyer sees one person, not two strangers.
See it in action →
Complete Lead Lifecycle
Every decision. Every delivery. Every dollar. Traceable.
Drill into any lead to see exactly what happened: which contracts matched, why others were rejected, delivery response codes, financial records, and the full audit trail. No more guessing why a lead didn't route.
Start free trial →Platform Capabilities
12 Features No One Else Has
Checked against LeadsPedia, Lead Prosper, boberdoo, and Phonexa. If any competitor shipped one of these after this page was written, we'll take it off the list.
Unified People Hub
One identity across leads, calls, and verticals. No duplicate humans across your entire operation.
Hybrid Distribution
Sell to exactly N buyers per lead. Sits between exclusive and multisell as a new distribution primitive.
Native Email + SMS Campaigns
Full campaign builder with drag-and-drop templates, dynamic segments, automated flows, A/B testing, and per-ISP deliverability monitoring. Multi-provider (SES + SendGrid for email, Twilio + Bandwidth for SMS). No third-party messaging platform needed.
Deliver-First Pipeline
Buyers only charged after confirmed delivery. No phantom charges or refund disputes.
DQ Contracts
Sells rejected leads to secondary buyers at lower price points instead of throwing them away.
AI Assistant (30 Tools)
Chat-based admin with spec import, guided onboarding, analytics queries, and campaign management.
Compliance Floors
Platform-enforced minimums that tenants cannot weaken. 2FA, passwords, audit logging stay locked down.
Progressive Capture
Multi-step funnels with cross-campaign routing from a single session. No data loss between pages.
Atomic Caps
Zero race conditions. Two simultaneous leads can't both sneak past the same daily cap.
3-Level Dispositions
Contract, intake center, vertical group cascade with independent CPA tracking at every level.
Separate CPL/CPA
9 dedicated financial columns tracking cost-per-lead and cost-per-action revenue independently.
Multi-Tenant SaaS
64 tables with row-level isolation. Per-tenant feature flags. Superadmin impersonation. Licensable.
How Teams Use It
Offer review, cap tuning, buyer onboarding.
Real ops work, same platform. Sales ops and agency teams run their whole day here instead of bouncing across spreadsheets, Slack threads, and legacy tools.
Partner & Campaign Management
Your entire partner ecosystem, managed from one place.
Onboard partners, manage API keys, track lead volume and quality scores.
Configure campaigns with posting keys, vertical schemas, and partner pricing.
Built-In Messaging
Full Email and SMS Campaigns.
No Third Party Needed.
Most lead routers send leads out and forget them. Lead Router keeps selling to them with native email and SMS, in the same platform, using the same data.
Email Campaigns
- Drag-and-drop template editor with merge tags
- Dynamic segments with rule builder (filter on any lead field)
- Automated flows triggered by lead events (submission, disposition, delivery)
- A/B testing on subject lines, content, and send times
- Per-ISP deliverability monitoring (4 tabs: delivered, bounced, blocked, complaints)
- Bounce/block separation for accurate reputation tracking
- Multi-provider: Amazon SES + SendGrid (failover ready)
- Contact import via CSV with field mapping
SMS Campaigns
- Native SMS campaign builder (not a third-party bolt-on)
- Multi-provider: Twilio + Bandwidth for redundancy
- Automated SMS flows triggered by lead lifecycle events
- Dynamic personalization with merge tags
- Opt-out handling and suppression list management
- Delivery tracking with carrier-level reporting
- Two-way messaging support
- TCPA-compliant consent tracking per contact
Automated Flows & Sequences
Build multi-step nurture sequences that trigger automatically based on lead events. Combine email and SMS in the same flow.
Trigger
Lead submitted but not sold
Action
SMS follow-up in 30 min, email with alternative offers in 24h
Trigger
Lead sold but not converted
Action
Drip campaign: 3 emails over 14 days with buyer-specific content
Trigger
New buyer contract goes live
Action
Re-engage unsold leads that now match the new buyer's filters
Only Lead Router and Phonexa have native messaging, and Phonexa's is a separate product (E-Delivery). Ours is fully integrated with lead and call data in the same platform.
See Messaging in ActionSecurity Foundation
Already routing leads?
Switch from LeadsPedia, Lead Prosper, or boberdoo in under a week.
AI Roadmap
From Assistant to Autonomous
The AI takes over more operational decisions as we see it working in production.
AI-Assisted
- 30-tool AI chat assistant
- Guided onboarding interview (6 steps)
- AI spec import from URLs
- Voice input/output
- Interactive walkthroughs
AI-Recommended
- Predictive lead scoring
- Campaign optimization suggestions
- Anomaly detection with root cause
- Natural language reporting
- Smart deduplication (fuzzy + household)
AI-Autonomous
- Autonomous bid management
- Self-healing delivery pipelines
- Auto-adjusting cap strategies
- Predictive revenue forecasting
- Cross-campaign budget allocation
AI-Orchestrated
- Fully autonomous campaign lifecycle
- Multi-model ensemble routing decisions
- AI-generated buyer proposals
- Automated partner quality management
- Revenue optimization without human intervention
Enterprise Configuration
Every setting configurable. Every feature toggleable.
Per-tenant feature flags, compliance floors, security policies, and system-wide configuration, all managed through a clean admin interface. No code changes needed to enable or disable features for specific customers.
Start free trial →
Buyer Contracts
Filters, caps, pricing, delivery. All per contract.
Each buyer contract defines its own filter chain, cap limits, pricing, delivery endpoint, and response mapping. The routing engine evaluates every active contract in parallel for every incoming lead.
Start free trial →Who Runs This
Built for the person actually running the ops.
Whoever owns lead economics in your business runs their day in Lead Router. One tool for routing, delivery, dedup, reporting, and buyer ops.
Sales Ops
Dashboard, reports, dedup rules
Agencies
Partners, revenue, payouts
Buyer Teams
Contracts, caps, delivery
Market Opportunity
$6.4B Market. Zero Modern Players.
$6.4B
Market Size (2026)
Lead generation software market, growing 9-14% CAGR to $16B+ by 2034.
0
Modern Competitors
Every incumbent (LeadsPedia, Lead Prosper, boberdoo, Phonexa) runs on legacy architecture with no AI.
$2B+
Unaddressed TAM
Healthcare lead market that non-compliant platforms can't legally serve. HIPAA architecture built in.
When They Were Built vs When We Were Built
Every incumbent was designed before AI, before compliance mattered, and before modern lead gen complexity. We built for 2026.
2001
boberdoo
25 years old
Pre-cloud, pre-mobile
2014
LeadsPedia
12 years old
Pre-AI, monolithic
2016
Phonexa
10 years old
Siloed products
2019
Lead Prosper
7 years old
Basic, no AI
2026
Lead Router
AI-Assisted
Built for 2026
Competitive Position
Feature-by-Feature
The Full Comparison
21 features across 5 platforms. Green = full support. Yellow = partial. Gray = not available.
| Feature | Lead Router 2026 | LeadsPedia 2014 | Lead Prosper 2019 | boberdoo 2001 | Phonexa 2016 |
|---|---|---|---|---|---|
| AI Assistant (30 tools) | ✓ | ✕ | ✕ | ✕ | ✕ |
| AI Spec Import | ✓ | ✕ | ✕ | ✕ | ✕ |
| Hybrid Distribution (Sell to N) | ✓ | ✕ | ✕ | ✕ | ✕ |
| Unified People Hub | ✓ | ✕ | ✕ | ✕ | ✕ |
| Native Email Campaigns + Flows | ✓ | ✕ | ✕ | ✕ | ✓ |
| Native SMS Campaigns + Flows | ✓ | ✕ | ✕ | ✕ | ✓ |
| A/B Testing (Email + SMS) | ✓ | ✕ | ✕ | ✕ | Partial |
| Per-ISP Deliverability Monitoring | ✓ | ✕ | ✕ | ✕ | Partial |
| Deliver-First Pipeline | ✓ | ✕ | ✕ | ✕ | ✕ |
| DQ Contracts (Fallback) | ✓ | ✕ | ✕ | Partial | ✕ |
| Progressive Lead Capture | ✓ | ✕ | ✕ | ✕ | ✕ |
| Atomic Cap Enforcement | ✓ | ✕ | ✕ | ✕ | ✕ |
| Compliance Floors (Platform-Enforced) | ✓ | ✕ | ✕ | ✕ | ✕ |
| Multi-Tenant Architecture | ✓ | ✕ | ✕ | ✕ | Partial |
| Separate CPL/CPA Financials | ✓ | ✕ | ✕ | ✕ | ✕ |
| SOC 2 Complete, Audit in ProgressArchitecture complete, audit in progress | Cert Pending | ✕ | ✕ | ✕ | ✕ |
| HIPAA Architecture BuiltArchitecture complete, audit in progress | Cert Pending | ✕ | ✕ | ✕ | ✕ |
| Native Call Tracking (Multi-Provider) | ✓ | Partial | ✕ | Partial | Partial |
| 330+ API Routes (Full OpenAPI) | ✓ | Partial | ✕ | Partial | Partial |
| Webhook System (3 Scopes) | ✓ | Partial | Partial | Partial | Partial |
| PII Redaction (Per-User, Per-Field) | ✓ | ✕ | ✕ | ✕ | Partial |
| Self-Service Signup (Buyer + Partner) | ✓ | ✕ | ✕ | ✕ | Partial |
| Real-Time Routing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ping/Post Support | ✓ | ✓ | ✓ | ✓ | ✓ |
Technical Architecture
Scales. Licensable.
Modern Stack
- Next.js + TypeScript (monorepo)
- Neon Postgres + Drizzle ORM
- Vercel edge deployment
- Claude AI integration (Anthropic)
- Redis pub/sub for real-time events
Multi-Tenant SaaS
- 64 tables with row-level isolation
- Per-tenant feature flags (JSONB)
- Compliance floors (superadmin-enforced)
- Tenant self-service signup wizard
- White-label + custom domains
Enterprise Security
- SOC 2 architecture complete, audit in progress
- HIPAA architecture built, BAA support
- AES-256 encryption at rest + TLS 1.3
- PII redaction per-user, per-field
- 3-tier 2FA enforcement + account lockout
Scale-Ready
- 330 API routes (full OpenAPI spec)
- Sub-100ms routing latency
- Atomic cap enforcement (zero race conditions)
- Webhook system with 3 scopes + auto-pause
- Streaming CSV export (no row limits)
The Product
Shipping Today. Not a Prototype.
Lead Routing,
Run by AI.
Every other lead router looks dated next to this. Come see for yourself.