Lead Router runs form leads, phone calls, and email/SMS on one system, and these 14 capabilities are what that system is made of. The distribution features — ping-post, waterfall, dedup, caps — decide which buyer gets a lead and at what price. The revenue features decide how buyers find you, configure themselves, and pay. The intelligence layer reads both and keeps talking to the people behind the records.
The Full Set
Grouped by the job it does. Each page covers the mechanics — what it evaluates, when it runs, and what it writes.
The engine that decides which buyer gets the lead, and on what terms.
Real-time lead auction: partners ping with partial data, buyers return bids, and winners post live in exclusive, multisell, or hybrid mode.
Exclusive distribution that offers the lead to the top buyer first and falls to the next on reject or timeout, with configurable order and DQ fallback.
Buyer-level and cross-partner dedup with SHA-256 hashing, evaluated during the ping so the same person is not sold twice to one buyer.
Daily, weekly, and monthly caps per contract, held by atomic counters with timezone-aware period rollovers and enforced during the ping.
REST endpoints for lead submission, ping-post, buyer and contract CRUD, webhooks, and reporting — Bearer token auth, published OpenAPI spec.
The form submits, ping-post picks the buyer, and Lead Router bridges the prospect to the buyer rep on the phone in real time.
How buyers find you, configure themselves, and pay you without a sales call.
Buyers browse lead packages as SKUs, check out with Stripe, and fund prepaid FIFO inventory — one-time packs or auto-renewing plans.
Buyers configure their own targeting, caps, and delivery, run a built-in delivery test, and the contract activates on its own.
Invite referrers to bring you buyers and sellers, track their commissions, and pay out — referrer portal, admin tools, automated digests.
Run buyer and partner portals on your own domain and logo, take payment through your Stripe Connect account, with row-level tenant isolation.
The layer that reads what the engine did and keeps talking to the people in it.
AI across the lead lifecycle: buyer setup, 1–10 lead scoring, anomaly detection, forecasting, and a voice assistant — billed from credits by usage.
Email and SMS inside the router: contacts, dynamic segments, templates, automated flows, two-way SMS, and TCPA opt-out handling.
Resolve leads, calls, and engagements to one person identity using SHA-256 exact plus fuzzy matching, across verticals and partners.
Twenty-plus built-in reports, a custom report builder, CSV export on every list, and timezone-aware filtering for admin, buyer, and partner views.
Keep Reading
Feature pages cover mechanics. These cover the shape of the business you would run on them.
The three product surfaces: lead distribution, call tracking, and call routing.
How lead generators, affiliate networks, pay-per-call operators, and call centers use it.
Vertical-specific routing for insurance, mortgage, solar, legal, and healthcare.
How consent, DNC, DSRs, and the audit log are handled across the platform.
One Platform
Every feature on this page is included from day one — there is no tier to unlock ping-post, calls, or messaging separately. Pricing is usage-based and self-serve.
No feature tiers — metered usage billed as you go.