Connect a prospect to a buyer call center the moment the form submits. Ping-post picks the winning buyer, Lead Router bridges the call, and attribution follows the transfer all the way through billing.
Real-Time
Routing decision
600+ endpoints
API surface
Calls + Forms
Channels, one engine
The Basics
A web form fills out, the system validates and picks a buyer, the prospect is bridged to a live rep in real time.
Live lead transfer is a real-time call connection between a prospect who just submitted a web form and a buyer's call center. Instead of handing the buyer a lead record to call back later, the platform places the call, bridges the prospect in, and hands the buyer rep a live conversation. The prospect is warm, the intent is fresh, and you connect while the lead is still on the page — contact rates far above dial-back workflows, because the prospect is already on the phone.
Operators use live transfer on high-intent verticals where contact rate is the bottleneck. Insurance, solar, mortgage, legal intake, and home services all see meaningfully better close rates on live transfers than on callback leads because the buyer rep talks to the prospect before the intent cools.
Lead Router combines ping-post logic for form leads and live transfer connection for phone leads in one platform. The same contracts, filters, caps, and pricing that route a form lead also route a live transfer, so you only maintain one set of rules.
How Lead Router Does It
Six capabilities that make up the live transfer path, from form submit to the bridged call.
The form submission pings every eligible buyer in parallel. Each buyer evaluates filters, caps, and balance and returns a bid. The offer picks a winner using price, priority, weight, or round-robin. The ping-post round trip runs every buyer in parallel; the engine's own evaluation is never the bottleneck, so the caller never hears dead air from routing.
Once a buyer wins, Lead Router places an outbound call to the buyer rep and bridges the prospect in. Attribution (campaign, partner, source, offer, contract) rides on the call record so billing and reconciliation stay clean. No separate call-tracking vendor required.
Ring multiple buyers at once and connect the prospect to the first one who answers. Useful on high-value transfers where abandon rate matters more than buyer rotation. The first accepted call wins and the others are released. Winners are recorded per call for billing and reporting.
Every live transfer carries the campaign, partner, source, offer, contract, and buyer rep IDs. The same identifiers appear in the call log, the lead record, and the posting log, so you can answer questions like "which source is driving the highest-revenue transfers" without joining across tools.
Recordings can be turned on per campaign or per buyer and are stored alongside the call record. Consent language, IP, and timestamp from the web form are captured at submission, so the recording has a matching consent trail for compliance review.
Optional IVR steps run before the bridge. Ask a qualifying question, capture a zip code, or filter out non-English speakers. The caller only gets bridged to a buyer rep after the gate is passed, which keeps buyer-side abandon and spam rates down.
Where It Fits
Live transfer pays off wherever the buyer rep wants a fresh prospect on the line, not a lead record to dial later.
Versus Standalone
Standalone call-tracking tools handle the call side. They do not handle the form lead that kicked off the transfer.
A standalone call-tracking product handles tracking numbers, IVR, routing rules, and recording. It does not know about the web form that produced the transfer, it does not share caps with form-lead contracts, and it usually bills per-minute on top of a platform fee. Lead Router puts ping-post for form leads and live transfer for phone leads on the same routing engine, so one contract covers both channels and one bill covers the whole operation. For a head-to-head against the best-known standalone tool, see Lead Router vs Ringba.
Frequently Asked
The questions operators ask before turning on live transfer.
Live lead transfer is a real-time call connection between a prospect who just submitted a web form and a buyer call center rep. The routing system picks the winning buyer in the moment, places the call, and bridges the prospect in. Because you connect while the lead is still on the page, contact rates run far above dial-back workflows where the prospect is already gone by the time a rep calls.
The routing decision (which buyer wins) runs every eligible contract in parallel and is never the bottleneck. The call bridge itself adds a few seconds of dial time to reach the buyer rep. End to end, the prospect goes from form submit to live buyer rep in well under ten seconds on a typical configuration.
Yes. Recording can be enabled per campaign or per buyer. Recordings are stored alongside the call record and the lead record. Consent language, IP, and timestamp captured on the web form are stored with the call so the recording has a matching consent trail for compliance review.
Yes. Simultaneous dial rings multiple eligible buyers at the same time and connects the prospect to the first one who answers. The other calls are released. This pattern is useful on high-value transfers where minimizing abandon rate matters more than strict rotation. Winners are tracked per call for billing and reporting.
Live lead transfer is a form of pay-per-call. Pay-per-call covers any model where a buyer pays for a qualified inbound call. Live lead transfer specifically starts from a web form, not from a caller dialing a tracking number. The economics and the routing logic are similar, but the traffic source (form media vs call media) is the main difference.
Bridge Every Call
One routing engine for calls and form leads. One set of contracts, filters, and caps. One bill for the whole operation. Get started with a test lead.
Every module included at no extra license fee.