Call Billing
Charge for the call outcome you agreed to sell
Set buyer call charges and publisher payouts with clear duration anchors, Basic or Advanced rules, and a history of the events behind each amount.
How it works
- 1
Set buyer terms
Pick the billing model and the event or duration that earns a buyer charge. Basic fits a simple agreement. Advanced shows the extra rule controls.
- 2
Set publisher terms separately
Set fixed or revenue-share payouts on the supply side. A publisher payout tied to the contract billable event follows the buyer event that qualified for billing, not just any completed call.
- 3
Inspect charges and outcomes
Follow the call’s attempts, connection, qualifying duration, billed events and any return. Buyer charges, publisher payouts and platform/carrier usage costs stay as separate amounts.
A closer look
Inspect a call in the actual workspace
Follow a prepared call record into its details and linked activity. This tour uses fictional records. No real phone call is placed.
Read the video transcript
- 0–12 seconds: The calls workspace lists prepared sample calls with their status and context.
- 12–26 seconds: Opening a sample call shows its detail view, including the recorded duration and related records.
- 26–40 seconds: Look through the record sections and linked activity. These records show the interface only. No live phone call was made.
Choose when a call becomes billable
A duration threshold is useful only when everyone agrees which part of the call the clock measures.
Duration anchors
Choose the anchor for a duration rule: the call, the buyer connection or another available event. Ringing and IVR time are not the same as connected talk time. Use the rule’s timing basis when you compare invoices with call recordings or analytics.
Basic and Advanced
Basic keeps a simple call agreement short. Advanced adds richer rule setup and matching. Call tags and reported dispositions can select the rules that apply. The final setup comes from the offer, campaign and contract settings.
Single versus Multiple rules
Single mode follows its one qualifying rule. Multiple mode supports eligible call-length rules with a sum or highest-charge policy. It does not stack every billing rule type; the editor blocks unsupported combinations.
A concrete tier example
In one example agreement, a buyer owes $10 at 60 connected seconds and $15 at 120 seconds. With a sum policy, crossing both thresholds produces $25. With highest, $15. The configured rules and their duration anchors decide what qualifies.
Keep each side of the economics visible
The amount a buyer pays is not the same number as the publisher’s earnings or your platform bill.
Fixed and revenue-share payouts
Publisher agreements can use fixed payouts or revenue share, with caps and a chosen payout event. The contract billable-event option ties the payout to qualifying buyer billing. Funding and margin checks still apply to live RTB supply.
Rule-specific billed events
A call can show the exact rule and revenue event that qualified. Use billed-event webhooks for downstream accounting. A generic duration event does not tell you a charge was recorded.
Usage fees and currency
Call tracking, carrier usage and any premium-destination fees are separate from buyer contract revenue and publisher payouts. Carrier and service-fee reporting uses USD where identified. See the live pricing page and your account billing settings for current platform rates.
Returns and conversions
When call returns are enabled, they follow the contract’s window and its instant-or-reviewed policy. CPA conversions are a separate commercial event from connected-call or duration charges. Returned sales and reversal rules change the retained revenue shown in reports.
What your account needs
Calls and the related billing surfaces must be enabled, with a routable buyer destination and valid funding. Available rule types depend on the call/pricing mode. RTB has extra quote, eligibility and margin requirements and is still in controlled rollout. Example prices on this page show how an agreement behaves, not platform rates.
Frequently asked questions
Can I pay a publisher only when the buyer call qualifies?
The contract billable-event payout option ties the publisher payout to the buyer billing event that qualified. Set the amount or revenue-share terms and any limits separately from the buyer’s charge rules.
Can I stack any billing rules?
No. Multiple mode supports eligible call-length rules with a sum or highest policy. The editor rejects unsupported rule combinations instead of treating every event as stackable.
Does ringing time count toward a duration threshold?
It depends on the rule’s anchor. A connected-duration agreement measures from the buyer connection. Other anchors measure other parts of the call. State the timing basis clearly in the agreement.
Are carrier costs included in the buyer’s contract price?
They are separate amounts. Your contract sets buyer charges and publisher payout terms. Platform and carrier usage follows your account service pricing and the destination called.
Explore the platform
Set up your buyer network
Choose how buyers get leads and calls. Keep their setup and routing rules in one place.
Every feature is part of the plan. Usage is billed in credits.