Twenty-plus built-in reports, a custom report builder, and CSV export on every list. Admins, buyers, and partners each get their own reporting, all timezone-aware and backed by full delivery, posting, and ping logs for audit.
20+
Built-in reports
Every list
CSV export
Timezone-aware
Date filtering
Delivery · Posting · Ping
Audit logs
The Basics
Not a generic BI bolt-on. The reports understand leads, contracts, caps, and dispositions natively.
Every side of a lead business asks different questions. Finance wants revenue and margin. Ops wants fill rates and DQ reasons. Buyers want to know what they bought and whether it converted. Partners want to know what they got paid and why a lead was rejected. Lead Router ships reports for all of them out of the box.
The reports read the same tables the routing engine writes to, so the numbers on a report are the numbers in the system, not a nightly export that drifted. When you need a cut that is not built in, the custom report builder and saved reports library cover it.
The Catalog
A representative slice of what ships by default. Every list underneath exports to CSV.
Every lead that came through, filterable by partner, campaign, offer, vertical, disposition, and date.
Volume and revenue over time so you can see the shape of a week or a month at a glance.
Leads bought, spend, and acceptance broken out per buyer to see who is actually consuming.
Where each buyer stands against balance and caps so nobody silently runs dry mid-day.
Geographic coverage per buyer to spot states with thin demand before they starve.
Source-level performance so you know which campaigns are earning and which are dead weight.
Money in and money out with margin, the report the finance side opens first.
Call volume, connect rates, and billable outcomes for pay-per-call and hybrid setups.
Contract performance with both time-of-lead and time-of-revenue views so recognition lines up.
How leads resolved, disposition by disposition, to find where quality is leaking.
Why leads were disqualified and where, so filter rules can be tuned instead of guessed.
Volume by geography across the whole book, not scoped to a single buyer.
How much of the buyer pool a lead cleared before it stopped selling.
Per-vertical performance with lead-quality metrics on every pivot, not just counts.
Which buyers keep buying and which are trending toward churn.
What was sent versus what was acknowledged, so silent delivery gaps surface.
Every Side of the Business
Reporting is scoped to the role, so everyone sees their own numbers without seeing anyone else's.
The whole catalog: revenue, margin, by-buyer, by-campaign, DQ distribution, sales exhaustion, retention, webhook reconciliation. The custom report builder and saved reports library live here for cuts the built-ins do not cover.
Buyers get their own reporting inside the buyer portal: leads purchased, spend against budget and caps, acceptance, and how their contracts are performing. No spreadsheets emailed back and forth.
Partners get time-of-revenue and time-of-lead views, disposition breakdowns, and postback reporting, so they can see payout and rejection reasons without asking you to pull it.
Built Different
Reporting is only useful if the numbers hold up when a buyer or partner disputes them.
When a built-in report does not slice the way you need, build the cut once and save it to the reports library. The saved report is there next month without rebuilding it.
Every list view exports to CSV. Dates are formatted in the tenant timezone before encoding, so an export opened in a spreadsheet reads the same day boundaries the report did.
Date ranges are evaluated against the tenant timezone, not raw UTC. "Yesterday" means yesterday where the business operates, so end-of-day counts do not shift by a day.
The Unified Delivery Log, Posting Log, and Ping Log record what was sent, what was posted, and what was bid on. When a number is questioned, the log is the receipt.
Frequently Asked
What operators ask before trusting a platform's numbers.
More than twenty ship by default, including Leads, Trending, By Buyer, Buyer Budgets, Buyers by State, By Campaign, Revenue, Calls, Contracts, Dispositions, DQ Distribution, Leads by State, Sales Exhaustion, Vertical, Buyer Retention, and Webhook Reconciliation. When a built-in does not cover a cut, the custom report builder does.
Yes. Every list view exports to CSV. Dates are formatted in the tenant timezone before the file is encoded, so the day boundaries in the export match what the report showed on screen.
Yes. The buyer portal has its own reporting scoped to what that buyer bought and spent. The partner portal has time-of-revenue, time-of-lead, disposition, and postback reporting scoped to that partner. Each role sees only its own numbers.
All date filtering, display, and day boundaries use the tenant timezone rather than raw UTC. The underlying database runs in UTC, but reports convert to the tenant’s local midnight so a day means a day where the business actually operates.
Yes. The custom report builder lets you assemble the cut you need, and the saved reports library keeps it so you do not rebuild it every time. Built-in reports cover the common questions; the builder covers the rest.
The Unified Delivery Log, Posting Log, and Ping Log record what was sent to whom, what was posted, and what was bid on during the ping phase. When a delivery or sale is questioned, the log entry is the source of truth behind the reported number.
See the Numbers
Twenty-plus built-in reports, a custom builder for the rest, CSV export everywhere, and delivery, posting, and ping logs behind every number. Admins, buyers, and partners each get their own view.
Every module included at no extra license fee.