Buyers browse lead packages, pay, and reorder like an ecommerce store — no invoices, no onboarding calls, no spreadsheets tracking who prepaid what. It is the commerce layer that makes a direct buyer network actually viable: let a thousand buyers buy direct instead of wholesaling to an aggregator.
Stripe-native
Checkout
One-time + recurring
Buy once or subscribe
FIFO tracked
Prepaid inventory
The Basics
Self-serve commerce for lead buyers, built into the same platform that routes the leads.
The buyer storefront turns your lead packages into products a buyer can browse, price, and purchase on their own. Packages are SKUs with transparent pricing. Buyers pick one, check out with Stripe, and fund a prepaid inventory balance — the same way they would buy anything else online. No invoices to chase, no onboarding call to schedule, no spreadsheet tracking who prepaid what.
That commerce layer is what makes a direct buyer network operationally viable. Instead of wholesaling your leads to an aggregator that takes a cut, you can let a thousand buyers buy direct — because each one self-checks-out, self-funds, and self-manages, without adding a thousand headaches to your day.
The Flow
Six steps from publishing a package to a buyer reordering — every one of them self-serve.
Define your lead packages as SKUs: a volume, a price, and whether it sells as a one-time pack or a recurring subscription. Each SKU becomes a product on your storefront with transparent pricing. No proposal decks, no per-buyer quotes — the catalog is the price list.
A buyer browses the catalog, picks a package, and starts checkout. Before the Stripe redirect, the storefront captures their email, first name, and TCPA consent. The buyer is pre-created in a pending_payment state, so there is no "invisible buyer" — every checkout maps to a real account.
Checkout is Stripe-native. Buyers pay by card and save a payment method for one-click reorders and automatic renewals. Coupons and promo codes apply at checkout. The buyer activates the moment the payment clears — no onboarding call, no manual account setup.
A successful payment credits a prepaid inventory bucket tied to the SKU. The platform tracks leadsRemaining automatically and consumes the oldest funded bucket first. The buyer sees exactly how many leads they have left, and you never reconcile a prepaid-balance spreadsheet again.
As leads are delivered, the platform decrements the buyer’s prepaid inventory in real time, consuming the oldest bucket first. Delivery is gated on a paid balance — leads only flow after invoice.paid — so no leads ever go out against an unpaid invoice.
When inventory runs low, the buyer reorders in one click or switches to an auto-renewing subscription. They pause, resume, or cancel themselves from the portal, with every change reflected back from Stripe. Receipts, invoices, and billing history live in the buyer portal automatically.
What's Inside
The commerce primitives that replace your invoicing, collections, and prepaid-balance bookkeeping.
Buyers browse a catalog of lead packages with transparent, up-front pricing. Each package is a SKU you publish once — the catalog is the price list, so there are no per-buyer quotes to write.
Sell a package as a one-time pack or as a recurring subscription that auto-renews monthly or annually. Buyers choose at checkout; subscriptions credit fresh inventory on every cycle.
Card payments and saved payment methods through Stripe. Email, first name, and TCPA consent are captured before the redirect, and the buyer is pre-created as pending_payment — no invisible buyers.
Every purchase funds a prepaid bucket. leadsRemaining draws down per delivered lead, consuming the oldest funded bucket first. Buyers always know what is left; you never reconcile a balance spreadsheet.
Discount codes and promo codes sync from Stripe, and a referrer program with commission tiers turns your existing buyers into a buyer-acquisition channel.
Buyers pause, resume, and cancel subscriptions themselves — no ticket, no call. Every change is reflected back from Stripe into the buyer’s inventory state and shown in the portal.
Automatic receipts, invoices, and a full billing history live in the buyer portal. Reordering or buying more leads is a single click.
Leads only flow after invoice.paid. Delivery is gated on a paid balance, so leads never go out against an unpaid invoice and you never deliver on credit.
When a buyer’s inventory runs low, a saved payment method and the published catalog make buying more leads — or switching to a subscription — a single tap away.
Built Different
The storefront removes the back-office work that makes a direct buyer network feel impossible to run.
Buyers fund prepaid inventory at checkout. There are no invoices to issue, no balances to age, and no collections calls. Revenue lands when the buyer checks out, not 30 days later.
The pay-first guarantee gates delivery on invoice.paid, so leads never go out on credit. You are never in the position of delivering value and hoping the invoice gets paid.
Prepaid balances are tracked automatically with FIFO consumption. The oldest funded bucket is drawn down first, every buyer sees their own leadsRemaining, and nobody maintains a who-prepaid-what tab.
Browse, pay, fund, pause, reorder — all self-serve, any hour, without an onboarding call. Every dollar stays with you instead of an aggregator’s take rate: aggregators keep 10–31% of every dollar transacted (MediaAlpha 14% take rate; EverQuote 31% variable marketing margin, FY2024 SEC filings).
The Front Door
The storefront takes the money. The onboarding wizard takes the buyer from paid to live leads.
Self-serve commerce is the front door. Once a buyer checks out, the onboarding wizard walks them from payment to live leads with zero admin touches: they pick targeting, set caps, connect delivery, test the integration, and go live — all themselves, with magic-link login and no passwords.
Together, the storefront and the wizard mean a buyer can go from a credit card to receiving leads in minutes, without you scheduling a single onboarding call. That is what lets a direct buyer network scale past the handful of buyers a manual process can carry. See how the onboarding wizard works.
Frequently Asked
What operators ask before putting their buyers on a self-serve storefront.
Do buyers need an account before paying?
No. Buyers browse the storefront and check out without setting anything up first. Right before the Stripe redirect, the storefront captures their email, first name, and TCPA consent (and an optional phone), and pre-creates the buyer in a pending_payment state. That means there are no "invisible buyers" — every checkout is tied to a real, identifiable account from the first click, and the account activates the moment payment clears.
Can buyers buy one-time or subscribe?
Both. Each lead package is a SKU that can be sold as a one-time pack or as a recurring subscription that auto-renews monthly or annually. Buyers choose at checkout. Subscriptions renew automatically through Stripe and credit fresh prepaid inventory on each cycle; one-time packs simply credit the inventory once.
How is prepaid lead inventory tracked?
Every purchase credits a prepaid inventory bucket. As leads are delivered, the platform draws down leadsRemaining automatically and consumes the oldest funded bucket first (FIFO). Buyers always see exactly how many leads they have left, and you never have to reconcile a spreadsheet of who prepaid what.
What payment methods are supported?
Checkout is Stripe-native, so buyers can pay by card and save a payment method for one-click reorders and automatic subscription renewals. Coupons and promo codes sync from Stripe, and a referrer program with commission tiers lets your existing buyers help acquire new ones.
Can buyers pause or cancel themselves?
Yes. Buyers pause, resume, and cancel their own subscriptions from the buyer portal — no support ticket, no call. The change is reflected back from Stripe into the buyer’s inventory state, so a paused subscription stops renewing and the portal shows the correct status.
What stops delivery on an unpaid balance?
A pay-first guarantee. Leads only flow after invoice.paid — delivery is gated on a paid balance, so leads never go out against an unpaid invoice. Buyers fund their inventory first, then the leads draw it down. No leads are ever delivered on credit.
Self-Serve Commerce
Publish your lead packages, point your buyers at the storefront, and let them shop, pay, fund, and reorder on their own. Stripe checkout, prepaid FIFO inventory, subscriptions, and pay-first delivery — without an AR department.
No credit card required. All features included from day one.