Email & SMS Messaging Built Into Your Lead Router
A native email and SMS module that runs on the same data as your routing. Contacts, dynamic segments, reusable templates, automated flows, and two-way SMS with opt-out compliance. No second platform, no export, no extra license fee.
$0.25 / 1k
Marketing email
$0.25 / 1k
Marketing SMS
Built in
Two-way SMS
Per contact
TCPA consent
The Basics
Messaging that lives where your leads do
One module for email and SMS, opt-in and included at no extra license fee.
Most lead operations run a lead router and a separate marketing tool, then spend their time syncing contacts between the two. Lead Router puts email and SMS in the same platform as the routing. Contacts come from the leads you already handle, segments filter on the same fields, and every send is measured against the revenue those leads produce.
The messaging module is opt-in and included at no extra license fee. You turn it on, connect a sending provider or use platform-managed sending, and start building campaigns and flows against contacts you already have.
What You Can Send
Contacts, campaigns, and automated flows
The full nurturing toolkit, built for lead-gen teams rather than retail email lists.
Contacts & dynamic segments
Build contacts from routed leads and group them with dynamic segments that filter on any field and refresh as new contacts match. Segments are the audience for every campaign and flow, so there is no static list to re-upload.
Templates & campaigns
Reusable email templates are built in a drag-and-drop builder; SMS templates are saved once and reused. Campaigns pair a segment with a template and send immediately or on a schedule.
Automated flows
A flow can send a message, wait, branch, and send again. The execution history shows each step a contact reached and the result.
Compliance Built In
Opt-out and consent that enforce themselves
SMS compliance is built into every send.
Two-way SMS with STOP handling
Inbound SMS is captured, not dropped. A STOP reply moves the contact onto the suppression list automatically and excludes them from every future send. Two-way conversations are visible against the contact.
Per-contact TCPA consent
Each contact carries its own TCPA consent record. Consent travels with the contact so a send always knows whether it is permitted, rather than relying on a list-level assumption.
Suppression list management
Suppressed contacts (from a STOP reply, a bounce, or a manual add) are honored across every campaign and flow. There is no separate list to scrub before a send.
Deliverability analytics
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue so you can see the health of your sending, not just that it went out.
Sending Infrastructure
Bring your own provider, or let us send
You choose where marketing email and SMS nurturing go out from.
Email sends through Amazon SES, SendGrid, or Resend. SMS sends through Twilio, Bandwidth, Telnyx, or SignalWire. For marketing email and SMS nurturing you can bring your own provider credentials so sends go out on your own accounts and reputation, or use platform-managed sending and skip the provider setup entirely.
Marketing sends are billed transparently at $0.25 per 1,000 sends, email or SMS. The cost of a campaign is visible before you send it, and it is the same whether you route ten leads a day or ten thousand.
The Flow
From routed lead to measured send
Five steps from a lead landing in the router to a campaign you can report on.
Contacts land from the leads you already route
Every lead that flows through the router can populate a messaging contact. Contacts carry the same fields as the lead, so you build segments off real routing data (vertical, state, partner, disposition) without exporting anything to a separate tool.
Build a segment, pick a template
Dynamic segments filter contacts by any field and update as new contacts match. Reusable templates are built in a drag-and-drop builder for email and saved once for SMS, so a campaign is a segment plus a template plus a send window.
Send a campaign or start a flow
One-off campaigns send to a segment immediately or on a schedule. Automated flows run multi-step sequences (send, wait, branch, send again) and track every execution so you can see exactly where each contact is in the sequence.
Consent and opt-outs enforce themselves
Every contact carries per-contact TCPA consent. Inbound SMS is captured two-way, and a STOP reply moves the contact to the suppression list automatically. Suppressed contacts are excluded from every future send with no manual list scrubbing.
Measure deliverability and revenue
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue. Marketing sends are billed transparently ($0.25 per 1,000 sends, email or SMS), so the cost of a campaign is never a surprise.
Build messages and automation around real outcomes
Create the content, choose enrollment and exit rules, and inspect delivery diagnostics.
Inline email editing
Edit supported email content inline, including images and styles, while reviewing the message layout. Reusable templates and configured sending identities keep campaign content consistent.
Flow triggers and actions
Compose supported triggers, A/B branches, property updates, tag actions and webhooks. Each offer has a messaging opt-in switch that controls whether its leads enter the messaging workflow.
Exit after conversion
Configure exits for reported conversions, disposition categories or specific disposition slugs. The flow checks exit conditions again at each step, so a contact who has already reached that outcome stops getting messages that no longer apply.
SMS and mailbox diagnostics
GSM character and segment information helps explain SMS length and cost. Mailbox and delivery diagnostics help identify sender or provider configuration issues. Sending still depends on channel setup, credits, consent and suppression rules.
Frequently Asked
FAQ
What teams ask before running email and SMS inside their lead router.
Is messaging a separate product or included?
Messaging is part of Lead Router and has no separate module license fee. Turn it on to use your routing contacts and fields. Marketing sends use credits at $0.25 per 1,000 sends, email or SMS. Your monthly platform plan and any provider charges still apply.
Can I use my own email and SMS provider?
Yes, for marketing email and SMS nurturing. Email sends through Amazon SES, SendGrid, or Resend; SMS sends through Twilio, Bandwidth, Telnyx, or SignalWire. You can bring your own provider credentials so sends go out on your own accounts, or use platform-managed sending and skip the setup.
How does SMS opt-out compliance work?
SMS is two-way. Inbound messages are captured, and a STOP reply automatically moves the contact to the suppression list, excluding them from every future send. Each contact also carries its own TCPA consent record, so a send always knows whether it is permitted.
What is the difference between a campaign and a flow?
A campaign sends one message to a segment, immediately or on a schedule. A flow is an automated multi-step sequence (send, wait, branch, send again) that moves contacts through over time. Flows track every execution so you can see which step each contact is on.
What analytics do I get?
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue. Because contacts come from routed leads, you can tie sending back to the revenue those leads produced, not just to engagement metrics.
Do segments update automatically?
Yes. Dynamic segments filter contacts by any field and refresh as new contacts match the criteria. There is no static list to re-upload before each send. The audience for a campaign or flow is always current.
Send From One Platform
Stop syncing leads to a second tool
Turn on the messaging module, connect a provider or use platform-managed sending, and run email and SMS against the contacts you already route. Two-way SMS, automated flows, opt-out compliance, and revenue reporting on one platform.
Every module included at no extra license fee.