A native email and SMS module that runs on the same data as your routing. Contacts, dynamic segments, reusable templates, automated flows, and two-way SMS with opt-out compliance — no second platform, no export, no extra license fee.
$1 / 1k
Marketing email
$2 / 1k
Marketing SMS
Built in
Two-way SMS
Per contact
TCPA consent
The Basics
One module for email and SMS, opt-in and included at no extra license fee.
Most lead operations run a lead router and a separate marketing tool, then spend their time syncing contacts between the two. Lead Router puts email and SMS in the same platform as the routing. Contacts come from the leads you already handle, segments filter on the same fields, and every send is measured against the revenue those leads produce.
The messaging module is opt-in and included at no extra license fee. You turn it on, connect a sending provider or use platform-managed sending, and start building campaigns and flows against contacts you already have.
What You Can Send
The full nurturing toolkit, built for lead-gen teams rather than retail email lists.
Build contacts from routed leads and group them with dynamic segments that filter on any field and refresh as new contacts match. Segments are the audience for every campaign and flow, so there is no static list to re-upload.
Reusable email templates are built in a drag-and-drop builder; SMS templates are saved once and reused. Campaigns pair a segment with a template and send immediately or on a schedule.
Multi-step sequences send, wait, branch, and send again over time. Executions tracking shows exactly which step each contact is on and why, so a flow is auditable rather than a black box.
Compliance Built In
SMS compliance is not a feature you bolt on later — it is wired into every send.
Inbound SMS is captured, not dropped. A STOP reply moves the contact onto the suppression list automatically and excludes them from every future send. Two-way conversations are visible against the contact.
Each contact carries its own TCPA consent record. Consent travels with the contact so a send always knows whether it is permitted, rather than relying on a list-level assumption.
Suppressed contacts — whether from a STOP reply, a bounce, or a manual add — are honored across every campaign and flow. There is no separate list to scrub before a send.
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue so you can see the health of your sending, not just that it went out.
Sending Infrastructure
You choose where marketing email and SMS nurturing go out from.
Email sends through Amazon SES, SendGrid, or Resend. SMS sends through Twilio, Bandwidth, Telnyx, or SignalWire. For marketing email and SMS nurturing you can bring your own provider credentials so sends go out on your own accounts and reputation, or use platform-managed sending and skip the provider setup entirely.
Marketing sends are billed transparently at $1 per 1,000 emails and $2 per 1,000 SMS. The cost of a campaign is visible before you send it, and it is the same whether you route ten leads a day or ten thousand.
The Flow
Five steps from a lead landing in the router to a campaign you can report on.
Every lead that flows through the router can populate a messaging contact. Contacts carry the same fields as the lead, so you build segments off real routing data — vertical, state, partner, disposition — without exporting anything to a separate tool.
Dynamic segments filter contacts by any field and update as new contacts match. Reusable templates are built in a drag-drop builder for email and saved once for SMS, so a campaign is a segment plus a template plus a send window.
One-off campaigns send to a segment immediately or on a schedule. Automated flows run multi-step sequences — send, wait, branch, send again — and track every execution so you can see exactly where each contact is in the sequence.
Every contact carries per-contact TCPA consent. Inbound SMS is captured two-way, and a STOP reply moves the contact to the suppression list automatically. Suppressed contacts are excluded from every future send with no manual list scrubbing.
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue. Marketing sends are billed transparently — $1 per 1,000 emails and $2 per 1,000 SMS — so the cost of a campaign is never a surprise.
Frequently Asked
What teams ask before running email and SMS inside their lead router.
It is a module inside Lead Router, opt-in and included at no extra license fee. You turn it on and it uses the same contacts, fields, and data as your routing. You pay only for the marketing sends you make — $1 per 1,000 emails and $2 per 1,000 SMS.
Yes, for marketing email and SMS nurturing. Email sends through Amazon SES, SendGrid, or Resend; SMS sends through Twilio, Bandwidth, Telnyx, or SignalWire. You can bring your own provider credentials so sends go out on your own accounts, or use platform-managed sending and skip the setup.
SMS is two-way. Inbound messages are captured, and a STOP reply automatically moves the contact to the suppression list, excluding them from every future send. Each contact also carries its own TCPA consent record, so a send always knows whether it is permitted.
A campaign sends one message to a segment, immediately or on a schedule. A flow is an automated multi-step sequence — send, wait, branch, send again — that moves contacts through over time. Flows track every execution so you can see which step each contact is on.
Campaign, deliverability, flow, and revenue dashboards report opens, clicks, replies, bounces, and attributed revenue. Because contacts come from routed leads, you can tie sending back to the revenue those leads produced, not just to engagement metrics.
Yes. Dynamic segments filter contacts by any field and refresh as new contacts match the criteria. There is no static list to re-upload before each send — the audience for a campaign or flow is always current.
Send From One Platform
Turn on the messaging module, connect a provider or use platform-managed sending, and run email and SMS against the contacts you already route. Two-way SMS, automated flows, opt-out compliance, and revenue reporting on one platform.
Every module included at no extra license fee.