Example network · Mortgage calls

How KeyRing Calls sells every call

KeyRing Calls is a made-up network built on Lead Router. It sells live borrower calls to mortgage brokers. Here is the page brokers see, and what runs behind it.

Open the demo site Watch the automated onboarding

1. The sales page asks one question

“Start closing business now, or talk to our sales team?” Ready brokers buy on the spot. Everyone else still reaches a person, by phone right now or at a time they book. Nobody hits a dead end.

Buy online

The broker picks a call pack and pays by card. Stripe sends them straight back, already logged in, to a short setup that asks for their states and daily cap. Then they flip to Available and calls start.

  1. 1Pick a pack
  2. 2Check out
  3. 3Pay with Stripe
  4. 4Land back, logged in
  5. 5Answer setup questions
  6. 6Go Available
The buyer storefront

Call now

Each visitor sees their own tracked number. The call rings your sales team, and you can see which ad, keyword and page brought it in.

  1. 1Visitor lands on the page
  2. 2A tracked number swaps in
  3. 3They call
  4. 4Your team answers
  5. 5The call ties back to the ad
Dynamic number insertion

Book a time

A Google Calendar booking page sits right on the sales page. The broker picks an open slot, Google sends the invite, and your rep calls at that time.

  1. 1Visitor opens the calendar
  2. 2Picks an open time
  3. 3Google sends the invite
  4. 4Your rep calls them

2. Every call rings the best payer first

A borrower calls. The buyer who pays the most rings first. Nobody picks up? The call rolls down to the next buyer in seconds. Live bidders at the bottom take the rest, day or night, so no call rings out.

  1. Local brokersPremium

    Exclusive by state. Weekdays. One loan officer on the line.

    $100–$150

    Closed, on another call, or capped? It rolls down

  2. National lendersOptional

    A big lender’s call center with lots of lines.

    $60–$90

    Not their state, or at their limit? It rolls down

  3. Call aggregatorsFixed price by state

    They check the borrower, then pass the call on live.

    $40–$60

    State not on their list, or nobody free? It rolls down

  4. Live call biddersThe floor

    Pay-per-call buyers bid on every call. Open 24/7.

    $15–$40

Prices per answered call are examples, not a quote.

3. The same 1,000 calls, sold three ways

One example month. Only answered calls pay. The numbers are examples, not a promise.

Live bidders only

Every call answered, ~$25 each

$25,000

Local brokers only

200 answered at ~$125; the rest ring out

$25,000

The full waterfall

Every call, best price first

$62,500

2.5×

the revenue of either one alone

4. What you set up in Lead Router

Build your own network

Mortgage is one example. The same page and the same waterfall work for law firms, insurance agents, home services and more.

See pricingOpen the demo site